Thursday, August 4, 2011

Happy one month...

ok guyss...this one i had to write..just a month old in my new organisation...and here sharing a few experiences with you. 


The start- Like everywhere, i was welcomed well with all the politeness and gentleness in the world...with smiling but confused faces (yess!! they are confused about what am i doing in Industry Relations with background in media, PR, advertising etc etc! Its been over a month but the confusion is still ON!) 

Place - The place is good...a stride better than my previous organisations, with helping and smiling faces around. People are polite and work environment allows you to be YOU! Individual space and respect is given to each employee..no matter on which ladder of the hierarchy he/she is working. Over here one can live his/her personal and professional lives with equal satisfaction. A decent working place with professionalism of corporate!

People - This is one is too simple yet complicated to explain....coz m still learning about them, their behaviors, attitudes etc etc. Process of perception making is still on...coz everyday  a few are made and many are broken!! you knoww....in this world how difficult it is to know who is who!


Cut to my interactions with people..it so happened that suddenly when i started feeling naaiiccee and gooooodieee gooodieee....things started happening!...not so weird but yeah funny in a way! People who were giving cute nice good-morning smiles suddenly became wannbe dudes and dudettes! Colleagues who appeared proper and sensible suddenly came out of their shells to prove "don't go on my looks...m wierd!" ok...point taken!


And yes..cannot miss to mention this...my first comment/complement(still thinking how to take it) came in flat 15 days.."you are rude!"....communicated by someone with whom i was not rude!?! or may be i was...donno! and the one with whom i was.. Mr. oh-so-wannabe-cool dooodee never came out!!


Moving ahead...the place where i sit...a medium sized humanless cubicle divided in six equal halves, with only 3 occupied..is where i spend my entire day..hip-hopping from one chamber to another..from one wing to another...from one floor to another...obviously for work! It is this cubicle where i met two colleague turned friends P and P!(made other friends too...but with them only kaam ki baat...and with these two..only faaltoo bakwaas!!). My gurus in the organisation....giving me gyans and enlightenment which no one else can give...not even the old and knowledgeable category and not even all the HRDs combined on this earth!!! (you know..what m talking about..the inside khabars...shhhh!! not to tell anyone!!SECRETSS ;-) However, amongst these two...one is an occasional visitor and the other will soon become a rare and hard to locate entity!


There is one another Mr. P..the only reason for this place to be lively, simple and innocent! Not very important part of the organisation but yes someone without whom the cubicle will lose its life. His presence makes this place and people stand apart from others. Respect!

Observation - this place is divided into two age-groups!!,..Men/Women and Boys/Girls!!Men and Women are smart, old, knowledgeable and settled in their lives...while the other category is tunelessly searching for its identity in the organisation..(this includes me too!)..some frantically trying to reach there...while others have lost all the hopes! 

.....to be continued

Tuesday, July 26, 2011

रहूंगी तेरे साथ.....


सुबह के उठने से, 
रात के सोने तक, 
सुहानी शाम से, 
अँधेरे के सन्नाटे तक, 
मैं हूँ हमेशा, हमेशा तेरे साथ,
बात सदा यही कहूँगी, 
कि रहूंगी तेरे साथ!

वक़्त चाहे रहे जैसा भी,
तेरा साथ न छोडूंगी कभी भी,
याद रखना हमेशा तू ये बात,
कि हमेशा निभाउंगी तेरा साथ!

                                                               ---- सेतु  
फोटो क्रेडिट: गूगल इमेज

Sunday, July 24, 2011

Book Review: On Wings of Butterflies

Author: Kavery Nambisan
Publisher: Penguin Books India (P) Ltd
ISBN: 0-14-302811-1
Pages: 253


The prologue: "To Chauvinists, male and female: you keep out of this". 


The straightforwardness in the line says it all.Written by a woman author, the book talks about women and their hatred for men!


Evita, a young Panjim girl sets out to unite womankind of the entire world, to fight against the opposites, men. Evita in her twenty's has seen the suffering of her mother, an eye-turner waitress in a local restaurant in morning and at night she has clients coming from all over the city! Scarred and marred by her mother's defenseless life, she decides to unite the women and fight the battle on its face. 


Soon her idea of forming an organisation, WOMEN OR WOMEN (WOW), a single group  of world's largest minority, starts to take a shape as many show interest and start to join. Her group unites all sorts of women coming from various walks of life,perfunctory wives, passive yet full of life widow, ambitious professionals, high on drama students, NRI women and a queen with stories of their own, of shame, suffering, pain, anguish, distress and agony. They all want to teach men a lesson, but with different ways and procedures. 


As these women get together from all over the country and world, men come in with equal force, spurning the ideas of women and to safeguard their perceived supremacy! The events take unexpected turns with women and men mafia coming into the picture on one hand, while the third force of world, children coming into another.

The book is divided into two parts, the former one talks about women, their struggles with life and decisions to join the group while the latter describes the story of WOW, their meetings, conventions, decisions, perceptions of members and struggles as an upcoming women political party.

However the end is predictable throughout the story but unfolds in an interesting way. All in all a good read!

Thursday, July 14, 2011

I don't know what to write....


This headline totally justifies my state of mind right now...want to do something creative...but don't know what to do? how to do?...same as i want to write something but don't know what to write? Life is on roller coaster..and yes m not TIRED!! I want it more...more from life and want to discover its hidden truths!

Mysteries that are waiting to get unfolded...will take time...but i want them RIGHT NOW!! But how is it possible? Only time will tell what going to happen!Till now...you guyys would have guessed,,,and if NOT then let me do the honors...that m happy...not very very happy..but m happy with the way life is taking shape. 


Touch-wood, till now everything is going fine...and i hope i do not attract the evils eye...(nimbu mirchii...pleeaasseeee!! buri nazar se bachoo!) I don't know what is waiting for me tomorrow but as of now life is good and m quite enjoying it. AMEN!


Image source: Google images

Friday, June 17, 2011

yooo i got the job...finally!

Finally i will be considered as a working woman! Hush!! m so happy. So is my family and relatives. 'Aree wahh! course khatam hote hi naukri lag gayi' .... dis is wat m hearing these days. Though i know..i have tough days ahead but life is such. You have to slog to achieve things in life.

But iam happy. Now i will have my a stand..stand to take my decisions..stand to help others taking their decisions. In another ten days i have to join and my two year long vacation wll come to an end. Somewhere in my heart i don't want it to end...bt change is life. Nothing is permanent on this planet....so how can my life be?

And yeah...an excuse to what i love doing SHOPPING! Shop for suits, kurtis, handbags, wallet and accessories...yipiee

P.S - Job description after joining!

Tuesday, June 7, 2011

Beauty lies in ACCEPTANCE!




This age old statement is partially true and is selfish in its own sense. Man will always like what he has or what he possess or what he inherited or what he aims of? What is beautiful to me, might not be charming to you. Whatever i like will always be beautiful to me. A child is always beautiful to her mother, husband will always be dashing for a wife, first tea will always be tasty for a teenager, first love will always be beautiful to me, my house will be a palace to me.... My thing can never be ugly to me.  


Then where does this line fit in? Iam a beholder of my beauty same as others are. In this world of material beauty there are a few acceptable things which defines it: a flawless face, perfect figure, luxurious life,handsome man, success, fame, name, serene blue sea, vegetation, bright moon night, candle light dinner, high hills, snow cladded mountains, art, love, god, blessings, miracles, good luck, mother, father, relationships..and the list of all positive things will go on. 


 All these things are created by God.  Then why many of us condemn other things which are also created by almighty. Why can't we see beauty in so called ugly things of life. Why don't disabled people attract us, why can't we find beauty in poverty, feminine, not so perfect figured girl, not so handsome looking man, one bedroom flat, failure, dessert, struggle, loneliness.....


When beauty lies in the eyes of beholder...then why can't we see beauty in all these things. Aren't they exist on this planet or we just don't want them to happen in our lives. Why do look down upon those who are less privileged. They have equal right to live and and breathe. Why do we sympathize with them for a moment but cannot accept them in our lives. Why? Because they don't seem beautiful to naked eye?        


Our beauty lies in acceptance...accepting whatever is given to us by God, whatever we have, all human beings of the earth, nature (in whatever form it comes to us) and people around us. We all must remember our beauty must see beauty of others and not their so-called ugly side. 




Dove Real Beauty on Yahoo! India


Tuesday, May 31, 2011

PR as communication tool

To live is to communicate. Communication is very important for existence of any human being. Communication is a process of sharing and expressing views, opinions, experiences and information. Not only personally, professionally also, communication is very important. Business organisations, corporates inform customers about their products/services/goods through the process of communication. 

With the increased competition among businesses, it becomes vital for organisation to effectively communicate with target customers. In order to so, big corporates have dedicated marketing communication departments which uses communication tools like advertising, Public Relations, direct Marketing, Personal Selling, Events to communicate with people. 

Advertising creatively and effectively communicates, aware and persuades audience to buy a particular product. Public Relations, on the other hand, has emerged as an effective communication tool for the companies which not only inform, but also helps in building the positive image of the company. 


My sunshine!





Sunshine sparkles through the leaves of my tree
Warm air sighs through the leaves of my tree!

Journey of Life!

Focus on the journey, not the destination!


Carve a tunnel of hope through the dark mountain of disappointment 



Note: Do not copy pictures without permission. Clicked by the author.

Friday, April 8, 2011

Support Anna Hazare...support INDIA!

Few weeks back, the entire country was hip hopping on the tunes of World Cup 2011 and prayed for Team India to win the cup for us. Why we prayed for them...did any one of us got to touch the cup or got to kiss it in front of gateway of India? or did it increased the shaan of any one of our's drawing rooms? No...we all prayed for our country...for INDIA...coz we cannot see it losing..losing to anyone.

We were patriotic when MS Dhoni picked up the World Cup. We felt goosebumps all over our body when Dhoni hit that historic six. Nationalism ran into our bloods when we saw Yusuf Pathan carrying Sachin on his shoulders, parading all aroud Wankhede. We are still celebrating the emotions and feelings of being World Champions...coz we are proud Indians.

Now again our country needs us.After World Cup, Anna Hazare has given us the chance to stand for our rights and fight against corruption. To show the world that we cannot see our country losing, nor in the game of cricket nor to corruption. If the amount of people who were hooked to the sports channels on the night of 2nd April, come out and support the cause, there will be no option in front of the goverment but to pass the Janlokpal bill.

The campaign started by Chetan Bhagat to support the movement
It's the time to act, to stand up and do somethng for our country. To show that we are not cricket crazy patriotic country...but we are truely fanatic Indians. For our rights, we will leave no stone uuturn, to see India... a corruption free socitey.  

Guys...stand up for this man of steel and support him. In whatever way you can...come out in open, out of your cocoons and leave this chalta hai attitude. We have to do something to give our children a free nation. Support the movement in every bit.

DHAK DHAK GO.....

Thursday, April 7, 2011

LUX Legacy!

LUX is more than a beauty soap, a product and a brand. It makes us remind of the glorious past,present and future of hindi cinema. The brand has feathered in its cap a long list of bollywood beauties, who have mesmerized people with their beauty and grace. Below are the ladies of tinsel town which graced the product called 'LUX'










Friday, April 1, 2011

Book Review: The House at Midnight

Author: Lucie Whitehouse
Publisher: Bloomsbury Publishing Plc, London
ISBN: 978 0 7475 9625 7
Pages: 374
First published in 2008


A psychological thriller, the story is horrifying and tragic in its own way. It doesn't take you into paranormal world, but makes you dance high and low onto the dirty secrets of human minds and hearts. After the suicide of his uncle, Lucas Heathfield inherits the Stoneborough Manor, which he imagines to be a place where he and his close friends can spend weekends far away from chaos and noise of London city. 

From the beginning, the house haunts their relationships and effects their emotions in a strange way, especially on Lucas, who leaves his job and shifts to the house permanently with friend Danny, a wild child who becomes responsible for shattered group of friends. Lucas obsesses himself with alcohol, drugs and cine films of his uncle and his friends thirty years earlier. With these cine films escapes the dark secrets of high sexual emotions, love and tensions of his family, very similar to his own group. The group meets at a final dinner party at the house, which changes their lives forever, ruining friendships. 

From all the characters, the house is the biggest character, changing colors with every dramatic twist in the story. In the beginning, it becomes the point of admiration for its art, paintings and charismatic character of its owner Patrick, but as the events in the story unfolds it becomes a lusty ghost trying to cast spell on each of them while becoming a reason of shattering friendships, family relations and innocent trust at the end.  

The House at Midnight is a thriller, moving in its own pace, compelling the reader to accompany it. It gyrates around sinister desires, emotions and passions of failed and existing relationships . Author creates an atmosphere which pulls the reader into it, makes  him a part of the group, experiencing the evil leer of the house. An irresistible page turner!

Thursday, March 31, 2011

Nostalgia....cartoons and TV shows of growing years


Shrimaan Shrimati


                                                                            Telletubbies


The Little Mermaid





Wednesday, March 30, 2011

India Vs Pakistan.......Goosebumps over goosebumps

Finally the WEDNESDAY has come which every cricket fan was waiting anxiously. As the clock is ticking m feeling butterflies in my stomach, head, legs,arms.....in short all over my body. M tensed, excited, nervous, worried, happy and enthralled at the same time. Wat will happen today? Which part of the LOC will be celebrating....with which feeling ill go to sleep tonight? SIGH!! ... these thoughts are not allowing me to concentrate anywhere :p

Its the biggest match of the world cup 2011 today....oh my god....India vs Pakistan in semis..aaouchhh....the only mention of such a heart rendering contest is giving me shrill thrill. It is the biggest day in life of every Indian and Pakistani....god i wish i could see the match live in the stadium....BUT does my heart allow me? M hip-hopping around the house, biting nails and listening to craziest of songs....when i have to watch it on TV...what will happen to me when it will be LIVE.... 


Most of my friends are watching the match on big screens either in sports bars or cinema halls....i like the idea...i want to be a part of this insane craziness..but what if we lose? Risk of seeing my men in blue losing on big screen is heart breaking :( ....but i believe we will win the game...hopefully, touch wood...i want this to happen from all my heart...like everyone m a cricket crazy fan...fanatic actually.

So my guys...this is the d-day....perfect treat for all fans out dere...and i wish to see healthy cricket...fights in between....some abuses...and dose mandatory fights between Afridi and Gambhir are allowed..and also Shoaib Akhtar with his over the top aggressiveness will be fun to watch(after all its one of the last matches for him) ... i won't mind...little tension is allowed...but please don't let it come to ball per run stage....i get freeeze in those situations...blood comes to my mouth and i almost die...god knows what will happen today....but m all geared to see it, face it and enjoy it!

Dhoni and company...DE GHOOMAA KEEEE.....


Image courtesy: Google images

Tuesday, March 29, 2011

You know you had an awesome trip with friends when.....


You think about THAT trip about 4-5 times a day


You just can't stop from checking the pics whenever you open PC


You start realizing non-trippers are getting uncomfortable of newly developed bondings and equations 


You check for friends albums/updates/comments about THAT trip.... whenever you log on to Facebook


You just want to talk about the trip and fun you had with fellow colleagues/family


You desperately want those days to come back 


You want to meet those friends again and again


You want them to know how close they have come to you


You start liking that temporary life over your permanent one


You smile alone when happy thoughts come to your mind


You are still under the hangover even after 2 weeks.........


Was on trip with friends to Jim Corbett and Nainital for 5 days....the fun i had there is unmatchable. Love you guys for making those days so so special for me.

With loads of love,
Dedicated to all my MMC rockstars!

Friday, March 25, 2011

Sanskriti Express to commemorate 150th birth anniversary of Gurudev Rabindranath Tagore


Celebrating the 150th birth anniversary go Gurudev Rabindranath Tagore, Northern Railway is organizing “Sanskritik Sandhya” on March 26, 2011 at National Rail Museum, Chanaykyapuri. The event is organized in the memory of father of Indian Literature on his birth anniversary.

Sanskriti Express, a special exhibition train will showcase the life, philosophy, poetry and painting of Gurudev. India’s first noble laureate in literature, is the figure who gave national anthems to two countries of the Indian subcontinent. Entry to the event will be by invitation only.

He holds a high place in the lobbies of Indian literature. His plays and poetries are the eye-openers for society of British India. His love for language and using it for the development of society is evident from the fact that beside of his upbringing in the rich and affluent family of Bengal, he could write on various subjects troubling the Indian society at that time.  

Image source: Google images

Delhi’s 1st Itra & Sugandhi Mela beckons today


Delhi’s first “Itra & Sugandhi Mela”, started today at Dilli Haat, Pitampura. One of its kinds, the event was inaugurated by Hon’ble chief Minister of Delhi, Smt. Shiela Dixit. Delhi tourism, is organizing the event in collaboration with Fragrance & Flavor Development Centre, Kannauj and Micro, Small & Medium Enterprises from 25th-27th March, 2011 at Dilli Haat, Pitampura, New Delhi.

The three day event will focus on lectures & presentations on Aroma therapy, Itra & Sugandhi (perfumes), live demonstrations of rose water distillation and art of agarbatti and dhoopbatti making. Other interesting activities will include quiz contests on Itra/Fragrance, competition of Itra, Sugandhi wooden boxes & velvet boxes, used for Itra & Sugandhi and presentation of perfumes in traditional bottles.

There will be free entry fro children upto 12 years and for those who want to buy and collect the traditional fragrances of India, there will be special display and sale of Itra (perfumes), Agarbatti, dhoop and essential oils. With this there will be sale and practical demonstrations of kuppi making.

The three evenings will be marked by cultural programmes performed by varios artists and groups coming from various parts of the country. Indian fragrances and perfumes have always been in demand world over because of their natural ingredients and traditional manufacturing methods. The event provides all the perfume lovers to explore the aromas of traditional India

Saturday, March 5, 2011

Confessions of a confused mind...

Life is not easy i have realised this hard fact in my small little life of 25 years. But one has to make it beautiful and worth living. I have seen many people who make their lives appear to be very gorgeous...but only from outside. When you get a chance to sneek peak into their oh-so-wanna-be lives...you will find it stagnant and rotten. Iam confused in my mind what life i want....obviously the answer would be the former one! 

So,..here is my constant pursuit to get a best out of my life...but HOW?? Iam a university student right now with loads of bright ideas and dreams in mind...but will they get fulfilled? How can i expect my days to be smooth and tension free after university days? How will i get a good job...a dream job? a job which can show me some bank balance at the end of month?? a job where i do not return home tired...where there is no politics...one which does not hurt my ego...Why the hell iam expecting all this...when i know that there is no miracle waiting outside.

As the ending days are approaching...i feel like hiding to some place where these days do not end..everything comes to eternity for i don't want to face those cruel moments which i have aleready witnessed. But that is not possible. Life is no cherry on a cake! One has to face the music if you want to sale on high tides...you have to bear those brunts to get a scar free future. Anyways now when i realise that i cannot escape from this reality comes another big question...WHAT KIND OF LIFE I WANT??

This is something which keeps on haunting my days and nights. How do i want to live? Like a super successful professional woman who has her shares (actually MORE) of frustrations in her personal life or like a perfect indian sati-savitri types bahu...who is always under pressures to prove her abilities and has to look to her husband for every single thing she has to buy...what do i want? Something in between..a part of each!..well that is something every girl wants..but then do they get it? Do they get satisfactions and peace in life? If yes...then how do they do it? How do they strike such a BALANCE?

Having seen the hoities of media world...i find it something difficult to do. You have to sacrifice either of the one. But do i want that? Do i want to remain single till 35? NO! Do i want a life of housewife after acquring MA's and PG's in mass comm? CERTAINLY NOT! The life that i demand for myself is not an easy one. GOD HELP ME!!I want to run in every direction. I want THIS and i want THAT too. I want name, fame and privacy at the same time. I want to rule the world but i want to live and nurture my small little world also. HOW WILL THIS HAPPEN?

I want several answers from life..i have many questions from life. Who will answer these question? Yeah...i know i have to search them myself.  I think i need to sit back and make a list of priorities in life...what i can achieve and what is out of my limits. I need to make realistic goals for myself else my mind will go haywire and i will burst myslelf. SWOT ANAYLSYIS is need of an hour....

Image Source: Google Images

Friday, March 4, 2011

New Media words added in Oxford Dictionary 2011

Finally, new media has made its stand. Due to increasing influence of world wide web in our day-to-day lives and on English language new words have been included in Oxford Dictionary 2011. These words are:

1. Scareware - malacious computer programmes
2. Bloggable - a suitable topic for blogging
3. Onliner - an internet user
4. Clickjacking - manipulating user's activity by concealing hyperlinks
5. Sexting - sending explicit images or messages
6. tbh - to be honest
7. fnarr fnarr - sniggering in textspeak
8. feature phone - a mobile phone with extra features
9. trackpad - touchpad
10. buttload - a large amount

Among these "cyberbullying" and "cybersecurity" are the words which have appeared for the first time in english dictionary.

Image Source: Google Images
Information Source: Indian Express, February 2011

Thursday, March 3, 2011

Book Review: Fashion's Lady

Author: Sandra Wilson
Publisher: Robert Hale Limited, London
ISBN: 978-0-7090-8312-2
Pages: 224
First published in Great Britain, 2007


The book revolves around high flying fashion society of London in times of nineteenth century during war. The story revolves around the life of Susannah Garland, her cousin and failed lover Miles Devereux and her business financer Sir Jeffery Stratton. The book takes you into the world of her royal majesty, her fashionable courtroom ladies, their tales at fashion houses and the gowns on which they daunt.


Susannah Garland is an unfortunate niece of Lord Devereux of Sanderby and is in love with his son. Miles Devereux is forced to marry into money to Lady Agnes while his father decides to get rid of his niece, when Susannah decides to flee the Sanderby. Her skill as a dressmaker is all what she has and she gets employed by London’s foremost house of fashion run by fashion queen Madame Hilary.


Her life as seamstress at Madame Hilary is not smooth and she has to face the hatred of forewoman Miss Chiddcock and her assistant James Ridley. However, her designs soon get noticed by Madame Hilary only to add to her misery and Madame plans to blackmail Susannah ruthlessly for her fear of not revealing her identity to her uncle. In between, chances fling her into Mile’s arms again, and this time he wants to set her up as his mistress.

Friday, February 25, 2011

As random as it can get....

FIFA World cup reporting by Aaj Tak...wonder how they get ITA award every year :O

On Delhi-Gurgaon highway

Disclaimer: These pics are not the display of my photography talent.... just clicked randomly!

Tuesday, February 15, 2011

PR in election campaigns...Government PR (part IV)


The following are the important functional areas for PR counseling in any typical election campaign for political candidates:

1)      The appraisal of the candidate is the first step in public relations dealing with a political campaign for the political candidate. His/Her financial background, assets, history, party, family, structure and social power – all should be carefully studied. In case of a woman candidate, the PR programmes are quite different. The appraisal gives the scope to determine the methods for the campaign.

2)      The appraisal also should indicate the candidate’s exposure to the voters. The strength of the candidate is to be decided by analysis of his/her trustworthiness, compatibility, ability, experience, administrative capability, energy, good judgment and other virtues. In the election field, there is a close contact between the candidate and the election authority like the Indian Election commission, which is the highest authority in the matters of conduction of election. It is essential for PR personnel to work closely with rules and regulations formulated by the Commission, potential changes and their implication. It is important that PR counselors check and re-check what is being going on in different constituencies. There are also penalties for violation of rules and regulations.

3)      To note contribution limits, independent expenditure, campaign limits should not exceed the limit.

4)      Buying time, booking space, layout advertisement, how and when repetition, language and so on and so forth demand creative judgment of the PR counsel. This decision is left up to the PR counsel only but not outsiders.

Monday, February 14, 2011

Census 2011

आया जी देखो census का त्यौहार, 
डेमोक्रेसी का सबसे बड़ा उपहार, 
हर दस साल मैं आता एक बार, 
और बता जाता कितना बड़ गया हमारा भारतीय परिवार!


आज फिर से वही दिन आया है, 
जब सरकार गिनेगी क्या खोया क्या पाया है, 
2001 से 2011 तक की तरक्की का सफ़र तो सबके सामने है, 
अब छुपे हुए पिछड़ेपन का नंबर आया है!
                                                                         
phase II मैं caste के सवाल को अटकाया है, 
वोट बैंक का बड़ा भारी तड़का लगाया है, 
पूछने में झिझकता है आम enumerator, 
पर जाति बताएं सब अपनी मान लेकर!


आकड़ों मैं सरकार बताएगी, कितने घर हैं कितने बेघर, 
और कितने बेरोजगार बैठे हैं हर घर, 
किसने किया कहाँ से migration, 
और कौन बड़ा रहा है, बिन सोचे तेज़ी से population!


enumerator पूछ पूछ वाही सवाल, हो चुके हैं confuse, 
और लोग उनसे पूछें  मैडम क्या है इनका use, 
वो कर नहीं सकते लोगों के सवालों को refuse, 
पर उनके दिमाग हो चुके हैं पूरी तरह diffuse!


census के काम मैं जिनको लगाया है, 
enumerator, supervisor और master trainer जैसे नामों से उन्हें सजाया है, 
क्या करें भई ऐसे नामों से सज कर, 
जब घर पे रोटी ना बने टाइम पर!


पति जी की ज्यादा आफत आई है, 
क्यूंकि रात के खाने की duty उनके हिस्स्से आई है, 
पूरे घर ने ले लिया है census office का स्वरुप, 
और Mrs. काम मैं जुटी हैं, भुलाए अपना रंग रूप!


लम्बे से गत्ते पर हरे फ़ॉर्मों को रखकर, 
काला झोला टाँगे जो दिखे भागता इधर उधर, 
दुनिया की ना हो जिसको कोई खबर, 
समझ लेना वोही है census 2011 का enumerator!


                                                                                --- सेतु 
फोटो क्रेडिट: गूगल इमेज

Friday, February 11, 2011

इलेक्ट्रोनिक न्यूज़ चैनल....

उफ़! तुम्हारा निराला अंदाज़,
बातें बताने का अनोखा मिजाज़,
काम करते तुम्हारे यहाँ जांबाज़
जिनका पास है ख़बरों का हर राज़!

बदल दिया है तुमने मीडिया जगत को,
आचार विचार और सोचने के अंदाज़ को,
पिछले दशक में जो सफलता तुमने पायी है,
पूरे देश को नयी ओढ़नी पहनाई है!

इलेक्ट्रोनिक न्यूज़ चैनल तुम्हे कहाँ जाता है,
जो तुम्हे देखे, वो तुम्हारी ओर खिंचा चला जाता है,
हर कोई तुम्हारे संग काम कर इतराता है,
जो ना करे वो मन ही मन ललचाता है!

आज तक, स्टार न्यूज़ और ज़ी न्यूज़ तुम्हारे संवादाता हैं,
फटाफट ख़बरों के जन्मदाता हैं,
रिपोर्टर होते हैं इनके चाक चौबंद,
और anchors करते हैं हर रिपोर्ट का क्रिया कर्म!

इंडिया टीवी, न्यूज़ २४, कहते तो हैं अपने आपको न्यूज़ चैनल,
पर अजीबो गरीब ख़बरें दिखाता है इनका editorial panel,
रिपोर्टर देते हैं वो हर खबर, जो ना करे कोई और कवर,
TRP हैं इनकी सबसे ऊंची मगर,
जो देखें  उनका बहुत बड़ा है जिगर!

धर्म और समर्पण पर विशेष ये दिखाते हैं, 
ज्योतिषों और पंडितों से उन्हें सजाते हैं, 
ताकि बनते रहें देखनें वाले बेवकूफ, 
और इनकी TRP की guarantee रहे फूल-प्रूफ!

समर्पित हैं ये फिल्म और कॉरपोरेट जगत को, 
पेज ३ parties और उनके socialites को, 
टीवी जगत को सेलेब्रिटी इन्होने बनाया है, 
और हर function मैं कम से कम एक award का हक़ पाया है!

जिसकी प्रेस रिलीज़ मैं हों बड़े नाम, 
जिसका brand name बोले हर ज़ुबान, 
air time पर रहता है उसका राज़, 
फिर चाहे किसी गाँव मैं कोई नत्था मरे हर रात!

राजा राम  मोहन रॉय के इस नोबेल profession का, 
महात्मा गाँधी ने उठाया था लाभ, जब ब्रिटिश सरकार को दिया करते थे करार जवाब, 
अब जवाब देते हैं यह ख़बरों के व्यापारी, 
क्यूंकि काली पड़ चुकी है इनकी क्रांतिकारी स्याही!

भई अब तो नई बरखा-बहार आई है, 
कैमरे पर ब्रांडेड कपड़ों की छठा छाई है, 
हर एंकर समझाता अपने आपको हीरो, 
बाकी दुनिया उसको अपने आगे लगे जीरो!
                                                                                                             ---सेतु



Mediums of communication....Government PR (part III)


The various mediums of communications that are available to the Government PR department are:

  • Doordarshan
  • All India Radio (AIR)
  • Directorate of Advertising and Visual Publicity (DAVP)
  • Directorate of Film Festivals
  • Directorate of Field Publicity

Tuesday, February 8, 2011

Colors:Life


Colors add life to dull and dry ...children love colors and nature is biggest reservoir of these beautiful and lively hues and tones. Then how come people say that they don't have color in their lives? To live is to enjoy and cherish the gifts of god. Look around yourself and you will find yourself in the world of reds, blues, greens, pinks and purples. There is no black and white!

Imagine your best of pictures in black and white. You may like it for some time and might  frame it as your wall photo...but somewhere your wish would be to see the same picture in color...to check how beautiful you look in real life. Real life is a colored film with real life incidents and events! 


Whenever m sad and cheerless...i surround myself with colors which help me realise that life is too short to be sad...life is on move and will fade away just at that time when you start enjoying it. 

So..start living in present and enjoy each and every moment of life..without worrying what is stored in future. Absorb the fragrance of those colors which life has gifted you!

My Jewelery box


Objective of PR in Government....part II (Government PR)


1)      Constant public relations efforts to maintain high level of confidence and trust of public on government.

2)      Keeping the public aware of its plans, policies, its future prospects, the quality of service and effective use of public funds and the extent of public support and co – operation needed.

3)      Reporting on progress, development and achievements quickly, correctly and timely on events, benefits, physical and financial progress.

Happy Valentine's week...spread the magic of love!

February....the month of love, romance and passion. The soft fragrance of roses fill the air around with pure and selfless love. The weather also makes the mood worth spending time with your sweethearts, friends and family. The rough and unsophisticated phase of winters ends here marking the  beginning of adorable spring...where nature is on its full blossom...blooming hope and promise! 

Colors around spread the message of peace, tranquility and harmony. What is beautiful on earth is LOVE..love in all relationships makes life worth living. Relationships are the basis of human life and are the deciding factors of successes and failures. I think the hidden motive of celebrating Valentine's week across the globe is to strengthen relationships, solve the estranged knots, get the lost one's back and rekindle the fading feelings of care and concern. 

Celebrate this 'love week' with your near and dear one and make them feel special for everything they have done for you. 

In those years of loneliness
i want you to hold me!

In those last hours
i want your promise to meet again!


Picture Courtesy: Google Images