Delhi’s 1st Itra & Sugandhi Mela beckons today

Delhi’s first “Itra & Sugandhi Mela”, started today at Dilli Haat, Pitampura. One of its kinds, the event was inaugurated by Hon’ble chief Minister of Delhi, Smt. Shiela Dixit. Delhi tourism, is organizing the event in collaboration with Fragrance & Flavor Development Centre, Kannauj and Micro, Small & Medium Enterprises from 25^th-27^th March, 2011 at Dilli Haat, Pitampura, New Delhi.

The three day event will focus on lectures & presentations on Aroma therapy, Itra & Sugandhi (perfumes), live demonstrations of rose water distillation and art of agarbatti and dhoopbatti making. Other interesting activities will include quiz contests on Itra/Fragrance, competition of Itra, Sugandhi wooden boxes & velvet boxes, used for Itra & Sugandhi and presentation of perfumes in traditional bottles.

There will be free entry fro children upto 12 years and for those who want to buy and collect the traditional fragrances of India, there will be special display and sale of Itra (perfumes), Agarbatti, dhoop and essential oils. With this there will be sale and practical demonstrations of kuppi making.

The three evenings will be marked by cultural programmes performed by varios artists and groups coming from various parts of the country. Indian fragrances and perfumes have always been in demand world over because of their natural ingredients and traditional manufacturing methods. The event provides all the perfume lovers to explore the aromas of traditional India!

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