Knick n knack

An organisation carries out thousands of operations, it buys, it sells, it hires and fires employees and  it promotes its products/services using promotional tools. All these operations of the organisation relate wholly or partially to various publics.  No organisation can work in isolation. Companies are dependent on reactions and actions of its customers and consumers. People react and respond towards any organisation according to the way the company is perceived in the market. Image and identity of the company are related to each other.  The sum total of the way an organisation represents itself is called identity. The way different publics perceives an organisation is often known as image. Marketing wars are not won and lost in shopping malls, but are won and lost in the minds and hearts of the people.  Style of functioning of a company can be called as mark of identity of a company. Whereas, the kinds of actions and reactions in the minds of people is mark of image. Identity is r

Soft skills or social skills (also called non-technical skills) are those personal values and interpersonal skills that determine a person's ability to work well with others in a group. These skills differ from 'hard skills', which are easy to observe, quantify and measure, unlike 'soft skills'.  Soft skills include effective communication, leadership and teamwork skills; demonstrating problem solving abilities, initiative, and motivation skills; displaying honesty and strong work ethics.  Soft skills play a vital role in academic and professional success; they help us excel in the workplace and their importance cannot be denied in the emerging information or knowledge society. Soft skills are needed to work in a collaborative manner with one's colleagues. 

Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement.  The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus.  All marketing communication tools should work in unity. It should be a seamless communication process sans hitches.  Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor. 

For running any kind of business, one need to hone his/her presentation skills. As the famous saying goes "You never get a second chance to create first good impression". Following are the points to be kept in mind: Consider yourself as brand. Every brand needs promotion Maintain an eye-contact while talking to someone. Develop positive attitude towards life Don't walk slow. Learn to walk briskly. People who walk briskly project that they are going with the purpose Don't put you hands in pockets while talking to someone. Don't stand with hands folded Sense of purpose should get projected when talking/meeting with people/client   Be professional in your dressing Project a promise of prosperity when making a presentation. Promise should be made visible to the client Language - impactful words should be used

Managing corporate image is a serious business. It is to make public percieve a company, as the managment want. Some business executives think that corporate image as imagery creation of some smart snoozy word-smiths, whose business is to concoct concepts for ultimate aim to generate advertising revenue.  Good corporate image is considered, by enlightened businessmen, as focussed communication to clear cobwebs in people's mind about the company. Company tries to clear the mis-information and mis-conceptions through clear and crisp communication.  Heads and hearts of people have to be cleared and made focused towards the company. The corporate communication department of any organisation need to work on a central thematic idea to project a good positive image of the company. This work is also carried out by PR department of any orgnanization. Tata was the first company in India to realise the importance of good image developemnt and thus opened an in-house PR department in 1945.