Skip to main content

PR as communication tool

To live is to communicate. Communication is very important for existence of any human being. Communication is a process of sharing and expressing views, opinions, experiences and information. Not only personally, professionally also, communication is very important. Business organisations, corporates inform customers about their products/services/goods through the process of communication. 

With the increased competition among businesses, it becomes vital for organisation to effectively communicate with target customers. In order to so, big corporates have dedicated marketing communication departments which uses communication tools like advertising, Public Relations, direct Marketing, Personal Selling, Events to communicate with people. 

Advertising creatively and effectively communicates, aware and persuades audience to buy a particular product. Public Relations, on the other hand, has emerged as an effective communication tool for the companies which not only inform, but also helps in building the positive image of the company. 


It is a slow and continuous process. It helps in building trust and confidence among the customers about the company and product(s)/service(s) it offer. Effective PR campaigns not only produce results in good times, but a credible image of the company acts as its shield in bad times. 

PR managers give special attention to formulate, devise and implement PR campaigns. It identifies and dispels the causes and reasons of misunderstanding (if any) between organisation and its publics. People trust PR messages over advertising messages more because advertising is a paid medium, and PR media messages are perceived as directly coming from editor's desk.

It informs more in a modest way unlike getting superlative as advertising messages. With internet, now PR has transformed from being 2-way communication process to one-to-one communication process. PR process makes the audience to come to company for its product(s)/service(s) on its own. It leaves the audience on its own with complete information, for evaluation, and decide for themselves to come back to company or not. Thus, helping in building brand loyalty. 

PR is takes as an important communication tool because it helps in making the advertising credible and authentic. Thus, complementing advertising campaigns. 

PR is not only done for external public, but is done for internal public as well (employees). Internal PR helps in motivating and inspiring the company employees. It builds trust and inculcate the feeling of loyalty. It makes employees feel confident about the company, their pay scales (best in the market), work culture and job security. 

Internal PR also helps in cutting through the grapevine and giving more control in the hands of managers and top management. Thus, PR is an important and effective communication tool, because it is cost effective and give high return on investment on long term basis.

Image Source: Google images 

Labels:

Comments

  1. Australian telecom companyOctober 2, 2013 at 6:42 AM

    Business owners should really exploit different communication tools for the success of their businesses.

    ReplyDelete
  2. UnknownMay 21, 2015 at 2:33 PM

    Public advertising is something that every organization does but to advertise in order to create a brand image requires a PR consultants in India PR consultants in India for your firm. Like a marketing consultant or manager he has to do marketing only but there is a difference in his work and that of a marketing manager.

    ReplyDelete
  3. Prince rajFebruary 6, 2016 at 3:43 PM

    Blog is very interesting and informative. Thanks for sharing. For More Info about PR services Click PR Agency in Delhi.

    ReplyDelete
  4. AnonymousApril 25, 2017 at 12:30 PM

    Helpful post for the business and Pr Agency in Delhi, India, your explain it beautifully. thanks for the Post.

    ReplyDelete

Post a Comment

Popular posts from this blog

Corporate Identity: Self potrayl of an organisation

An organisation carries out thousands of operations, it buys, it sells, it hires and fires employees and  it promotes its products/services using promotional tools. All these operations of the organisation relate wholly or partially to various publics.  No organisation can work in isolation. Companies are dependent on reactions and actions of its customers and consumers. People react and respond towards any organisation according to the way the company is perceived in the market. Image and identity of the company are related to each other.  The sum total of the way an organisation represents itself is called identity. The way different publics perceives an organisation is often known as image. Marketing wars are not won and lost in shopping malls, but are won and lost in the minds and hearts of the people.  Style of functioning of a company can be called as mark of identity of a company. Whereas, the kinds of actions and reactions in the min...
4 comments
Read more

Marketing Communications: five finger story

Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement.  The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus.  All marketing communication tools should work in unity. It should be a seamless communication process sans hitches.  Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor. 
1 comment
Read more

Manmade marvel - Meenakshi Amman Temple at Madurai

Meenakshi Amman Temple at Madurai is one amongst the several wonders of India. Famous for its architecture, the temple is huge and each statue carved on it is one amongst itself.   The temple has four gates i.e. north gate, south gate, east gate and west gate. Entry is allowed only from north gate, which is considered as auspicious.  Some glimpses of the temple built several centuries before. One of the elephants guarding the shiva temple. Each elephant statue on each side.  Gopuram at east gate, before the Meenakshi temple. There are four such corridors on each side having about 1000 pillars.  1000 pillars hall at the temple.  Natrajan at the hall. The statues on 1000 pillars poses  the steps of Bharatnatyam One of the satute at the hall. Dancing poses by the statues Outside view of all the temples at each direction.
Post a Comment
Read more