What are Long-Tail Keywords? Long-tail keywords in SEO are search phrases comprising three to five words. These keywords allow to target niche demographics. These keywords have high conversion rates, low search volume, and are searched by audiences with strong intent to act. These are different from one or two-worded keywords, which are called Short-tail keywords and are generic. For example Running shoes - This short-tail keyword will produce generic results when searched on Google. Puma running shoes budget friendly - This is a long-tail keyword that is highly targeted. It will produce the result only for affordable Puma shoes. Benefits of using long-tail keywords in SEO Long-tail keywords are easier to rank for and have high conversion rates. When a consumer searches by using long phrases, it depicts the clarity of intent and helps to create targeted content with clear CTAs. As per Backlinko’s Analysis of 306 million keywords, 91.8% of all search queries are long-tail
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