Knick n knack

  What is Image Optimization? Image Optimization in SEO involves practices to ensure that images on the website are both visually appealing and attract traffic on the website. They are optimized to improve their search engine ranking, visibility, and loading speed.   It involves reducing the file size of images without compromising their quality, adding relevant keywords and metadata, and ensuring that images are displayed in a way that is user-friendly and accessible. Optimized images can improve page load times, enhance user experience, and contribute to better search engine visibility. Read More on how to use long-tail keywords in SEO   Benefits of Image Optimization Improved Page Load Speed: Faster loading times improve user experience and reduce bounce rates. Better User Experience: High-quality, fast-loading images make the website more engaging. Enhanced SEO: Optimized images can rank in image search results and contribute to overall pa

Author: Sudha Murty Publisher: Penguin Books ISBN: 978-0-14310-376-9 Pages: 142 Dollar Bahu - The title says it all! A story with foreseeable twists and turns in an Indian household, when money, to be precise Dollar becomes an important part of their lives.  A predictable tale of the way money hampers warmth in relationships and wreck lives of people involved, if the sudden riches are not handled with maturity.  Author does not elaborate on the characters, rather makes Dollar a hero and then a villain by the end of story. Indian American Dream of a lower middle class family living in Bangalore comes true when the eldest son travels to US for a company project. It is at this stage, Dollar enters in their lives and starts to change relationships only to turn sour.  The story revolves around how the eldest son of Gouramma, Chandu, manages to reach US, and through his passion, dedication and hard work creates a dream home in US for himself. Soon he becomes a favorite son as

A case study on UCB and its famous shock advertising! The way the brand conducts in CSR by using shocking images in its advertising campaigns which entertains, though in its own way but is also subjected to criticism at the same time.

Author: Chitra Banerjee Divakaruni Publisher: Picador India ISBN: 978-0-330-45853-5 Pages: 360 'Panchali's Mahabharat' - says it all!  The author has given Draupadi a chance, well deserved, to voice her opinions, feelings and thoughts over the biggest battle of mythological India.  Mahabharta has always been described as out of the world tale of heroic men, their values, beliefs, perceptions and their outlook of the world and people. The author adds another dimension to the narration of this folklore.  The book trails the life of Panchali - wife of five Pandava brothers, the story of her birth, her lonely childhood, her relationship with her brother, her marriage, fondness for Arjun, secret emotional connect with Karna, sour yet perfunctory relationship with kunti, undying hatred for Kaurvas and story of her revenge....all in her words.  The beauty of the tale is though the reader knows the series of events, its characters and the end, yet look forward for

Author: Kavery Nambisan Publisher: Penguin Books India (P) Ltd ISBN:  0-14-302811-1 Pages: 253 The prologue: "To Chauvinists, male and female: you keep out of this".  The straightforwardness in the line says it all.Written by a woman author, the book talks about women and their hatred for men! Evita, a young Panjim girl sets out to unite womankind of the entire world, to fight against the opposites, men. Evita in her twenty's has seen the suffering of her mother, an eye-turner waitress in a local restaurant in morning and at night she has clients coming from all over the city! Scarred and marred by her mother's defenseless life, she decides to unite the women and fight the battle on its face.  Soon her idea of forming an organisation, WOMEN OR WOMEN (WOW), a single group  of world's largest minority, starts to take a shape as many show interest and start to join. Her group unites all sorts of women coming from various walks of life,perfunctory wives,