Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement. The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus. All marketing communication tools should work in unity. It should be a seamless communication process sans hitches. Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor.
Maggi!
ReplyDeletePS You are not supposed laugh at my answer, yes even if I am wrong! :p