Skip to main content

Practice of Public Relations


# Definitions

(1) According to FORTUNE Magazine, good performance publicly appreciated because adequately communicated.

There are about 500 definitions of Public Relations.

(2) Public Relations is merely human decency which flows from a good heart
- By Charles Plackard        ard

(3) The purpose of Public Relations practice is to establish two way communications to resolve conflicts of interest and to establish understanding based on truth, knowledge and full information.
                                                                                                             -By Sam Black

(4) Public Relations is the top management function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business.
-          By John W Hill

(5) Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other know ledges of a system of human understanding.
                                                                                                                        - By Herbert M. Bans

(6) Public Relations is an attempt by information, persuasion and adjustment to engineer public support for an activity, cause, movement or institution.
 - By Edward L. Barnays

(7) Public Relation is the communication and interpretation and communication of ideas from an institution to its publics and the communication of information, ideas and opinions from those publics to the institution, in a sincere effort to establish a maturity of interest and thus achieve the harmonious adjustment of an institution to its community.
- By Cutlip & Center

(8) Public Relations is a distinctive top management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics, involves the management of problems or issues, help management to keep informed on and responsive to public opinion ; defines and emphasizes the responsibility of management to serve the public interest, help management keep abreast of and effectively utilize change, serving as an early warning 
system to help anticipation trends and use research and sound and ethical communication as its principal tool.   
 - Based on 472 definitions by Dr. Rex Harlow


(9) Public Relations is 90% doing good and 10% talking about it. Public Relations cannot gloss over bad deeds to make them look good, but PR can help to get credit to the organization for job well done.
                                                                                                  - By Iqbal Sachdeva

To sum up all the definitions, Public Relations is a two way process of communication between an organization and target groups for three fold benefits:
(a)    To resolve conflicts of interest
(b)   By seeking common ground/area of mutual interest
(c)    In establishing understanding based on truth, knowledge and complete information.

This is the process, purpose and practice of Public Relations.

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

Manmade marvel - Meenakshi Amman Temple at Madurai

Meenakshi Amman Temple at Madurai is one amongst the several wonders of India. Famous for its architecture, the temple is huge and each statue carved on it is one amongst itself.   The temple has four gates i.e. north gate, south gate, east gate and west gate. Entry is allowed only from north gate, which is considered as auspicious.  Some glimpses of the temple built several centuries before. One of the elephants guarding the shiva temple. Each elephant statue on each side.  Gopuram at east gate, before the Meenakshi temple. There are four such corridors on each side having about 1000 pillars.  1000 pillars hall at the temple.  Natrajan at the hall. The statues on 1000 pillars poses  the steps of Bharatnatyam One of the satute at the hall. Dancing poses by the statues Outside view of all the temples at each direction.
Post a Comment
Read more

Corporate Identity: Self potrayl of an organisation

An organisation carries out thousands of operations, it buys, it sells, it hires and fires employees and  it promotes its products/services using promotional tools. All these operations of the organisation relate wholly or partially to various publics.  No organisation can work in isolation. Companies are dependent on reactions and actions of its customers and consumers. People react and respond towards any organisation according to the way the company is perceived in the market. Image and identity of the company are related to each other.  The sum total of the way an organisation represents itself is called identity. The way different publics perceives an organisation is often known as image. Marketing wars are not won and lost in shopping malls, but are won and lost in the minds and hearts of the people.  Style of functioning of a company can be called as mark of identity of a company. Whereas, the kinds of actions and reactions in the min...
4 comments
Read more

Marketing Communications: five finger story

Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement.  The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus.  All marketing communication tools should work in unity. It should be a seamless communication process sans hitches.  Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor. 
1 comment
Read more