Wednesday, January 26, 2011

Happy Birthday!

Happy birthday to mee...happy birthday to mee....yeah!! its the same time of the year again and m celebrating my 25th birthday today. This year is going to be very eventful and new people are destined to be added into life and family.

Today is a special day for me and mum dad. Unlike last year, when we celebrated birthday by watching 3 Idiots,, this time we have thrown a grand party at our place. Partying with your favourite people is what makes the special day more special.

Since m d eldest of the lot,,i have bought some return gifts for my kid cousions. I hope they will like it. I have decided a stationary kit for my school going kidos and pen stands for collegiates. Mumma is gifting a bamboo mats to all aunt. All these gifts are token of love, a memory, a rememberence. All other preparation are making their way...hope we host a good memorable party.

Tomorrow is going to be fun...will upload the pictures soon!


Picture Courtesy: Google Images

Sunday, January 16, 2011

Corporate Identity: Self potrayl of an organisation

An organisation carries out thousands of operations, it buys, it sells, it hires and fires employees and  it promotes its products/services using promotional tools. All these operations of the organisation relate wholly or partially to various publics. No organisation can work in isolation. Companies are dependent on reactions and actions of its customers and consumers. People react and respond towards any organisation according to the way the company is perceived in the market. Image and identity of the company are related to each other. 

The sum total of the way an organisation represents itself is called identity. The way different publics perceives an organisation is often known as image. Marketing wars are not won and lost in shopping malls, but are won and lost in the minds and hearts of the people. Style of functioning of a company can be called as mark of identity of a company. Whereas, the kinds of actions and reactions in the minds of people is mark of image. Identity is real whereas image is perception. 

# Four major areas of activity that reflect singly or by complementing each other
1. Product/Services - Company manufactures or markets a product/service. Product is the mark of strength. E.g. Tata Steel

2.  Environment - Location where a company manufactures or market its products. E.g. Five Star Hotels. Ashoka Hotel and Oberoi Hotel...huge difference between the two. 

3. Information - Company's promotional style or business philosophy. Communication system of the company

4. Behavior - Behavioral pattern of the employees amongst themselves and with outside public. Style of functioning differ from company to company 

Either or mix of these areas can become the identity of organisation. Company must make up mind as to what should be its mark of identity. When they come together in various quantities - a mix of these elements projects the organisation as a whole. 

# Corporate Identity in relation to Corporate Image

All the four elements are equally sharing the circle, but this is not the situation is every organisation. Identity is real. Iamge is reflection of identity. Correct the identity and image will emerge according to the identity. 

Case Study: Revamping TAJ , Branding in recession

Thursday, January 13, 2011

What are soft skills?

Soft skills or social skills (also called non-technical skills) are those personal values and interpersonal skills that determine a person's ability to work well with others in a group. These skills differ from 'hard skills', which are easy to observe, quantify and measure, unlike 'soft skills'. 

Soft skills include effective communication, leadership and teamwork skills; demonstrating problem solving abilities, initiative, and motivation skills; displaying honesty and strong work ethics. 

Soft skills play a vital role in academic and professional success; they help us excel in the workplace and their importance cannot be denied in the emerging information or knowledge society. Soft skills are needed to work in a collaborative manner with one's colleagues. 

Tuesday, January 11, 2011

Marketing Communications: five finger story

Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement. 

The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus. 

All marketing communication tools should work in unity. It should be a seamless communication process sans hitches. 

Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor. 

Saturday, January 8, 2011

Tips to develop soft skills

For running any kind of business, one need to hone his/her presentation skills. As the famous saying goes "You never get a second chance to create first good impression". Following are the points to be kept in mind:

  • Consider yourself as brand. Every brand needs promotion
  • Maintain an eye-contact while talking to someone. Develop positive attitude towards life
  • Don't walk slow. Learn to walk briskly. People who walk briskly project that they are going with the purpose
  • Don't put you hands in pockets while talking to someone. Don't stand with hands folded
  • Sense of purpose should get projected when talking/meeting with people/client  
  • Be professional in your dressing
  • Project a promise of prosperity when making a presentation. Promise should be made visible to the client
  • Language - impactful words should be used

Tuesday, January 4, 2011

Corporate Image

Managing corporate image is a serious business. It is to make public percieve a company, as the managment want. Some business executives think that corporate image as imagery creation of some smart snoozy word-smiths, whose business is to concoct concepts for ultimate aim to generate advertising revenue. 

Good corporate image is considered, by enlightened businessmen, as focussed communication to clear cobwebs in people's mind about the company. Company tries to clear the mis-information and mis-conceptions through clear and crisp communication. 

Heads and hearts of people have to be cleared and made focused towards the company. The corporate communication department of any organisation need to work on a central thematic idea to project a good positive image of the company. This work is also carried out by PR department of any orgnanization. Tata was the first company in India to realise the importance of good image developemnt and thus opened an in-house PR department in 1945. 

Image is a mental perception. Even when someone has a fairly good idea about this perception, it is often quite hard to define it. Brand loyalty is created with good image. Several bits and pieces of information, stories, events and flash of visuals and symbols, make up for that perception. 

Ponder: Branding Obama , Branding Asian Companies

Monday, January 3, 2011

Image Managment : What is image?

Public Relations Officer is a custodian of company's image. It is the duty of the PRO to enhance the image of the company. A business is like a public institution and is under constant public scrutiny. Every company, even the smaller ones, are being watched by intrested publics. Company's reputation should be credible and strong. People watch how comapny conduct itself and its business. Over the last decades, public curiosity in business has grown many folds and this wil increase in coming times. Image starts with the smallest thing. Public talk and compare the companies. 

Concerned about the public perception, many companies find it difficult to determine, as to what the name of the organization stands for. Brand image attracts the consumer more than what actuall the company is.

1. Image is the sum of experience that someone has with the institution. 
                                                                                               - Henry Ford, 1987

2. It takes 20 years to build a reputation and five minutes to ruin it. 
                                                                    - Warren Buffet, Reader's Digest, June 98

3. Image is the profile of the object, meaning the sum of impressions and expectations as gathered in the memory of an individual. 
                                                                                                 - Topalion, 1984