Friday, December 31, 2010

Bidding adieu to 2010....WELCOME 2011!!

The last blog of 2010 must start and end with a happy note. Life has been good this year and i pray for a happy start to the coming year. The first ten years of the new milleninum were eventful...full of sad and happy moments. I gained adulthood, passed college, experienced professional world, made new relationships, saw changing relationships and lost my adorable dadi(2007) in these ten years. Hopefully a new member will be added in 2011.

Last year saw its ups and downs. 'Duniyadaari' is what i learnt in the second half of the year. This has made me strong and mature enough to handle my relations. Too much of expectations are bad for one's emotional and mental health. I went through all the happy and sad moments. Iam a grown up girl today, a matured girl who has the responsibility of her parents on her shoulders.

Life is too long and i think my decision will show up in the future. Hopefully what iam doing will bring happiness to me and my close ones. My fingers are crossed and i pray to god to help me as he has always stood beside me in life. Without the blessings God nothing is possible. Oh God! thank you so much for gifting me two angels in my life i.e. mumma and papa. I know life will be quite difficult without them at a new place..but i hope ill manage and will fulfill my promise!

My new year resolution is to bring good name to my parents and fulfill all the promises given to them. Next year will hopefully see new lists of blogs mentioning new people. Amen! 

Emergence of new media

The wider kinds of social and cultural change were being identified and described and had been, to varying degrees, from the 1960s onwards. The following are indicative of wider kinds of social, economic and cultural change with which new media are associated:

(i)                 A shift from modernity to post modernity - a contested, but widely subscribed attempt to characterize deep and structural changes in societies from the 1960s onwards, with correlative cultural changes. In terms of their aesthetics and economies new media are usually seen as a key marker of such changes.

(ii)               Intensifying process of globalization -  a dissolving of national states and
                  boundaries in terms of trade, corporate organizations, cultures and customs,
                  identities and beliefs.  

(iii)             A replacement, in the West, of an industrial age of manufacturing by a ‘post-industrial’ information age – a shift in employment, skill, investment and profit, in the production of  material goods to service and information
                  ‘industries’ which many uses of new media are seen to epitomize.

(iv)             A decentring of established and centralized geopolitical orders: the weakening of mechanisms of power and control from Western colonial centres, facilitated by the dispersed, boundary-transgressing, networks of new communication media.

New media were caught up and seen as part of these other kinds of change, and the sense of ‘new times’ and ‘new eras’ which followed in their wake. In this sense, the emergence of ‘new media’ as some kind of epoch-making phenomena, was, and still is, seen as part of a much larger landscape of social, technological and change, in short, as part of a new techno culture.

Indian perspective : Digital Revolution in India

Wednesday, December 29, 2010

What is not Public Relations...

Sometimes Public Relations is taken wrongly by few organisations/companies. Many times we have seen that organisations use this tool for misguiding people. Public Relations is not:  

  1. A barrier between truth and publics

  1. Propaganda to impose a view point regardless of truth, ethics and public good.

  1. Free publicity to achieve sale – though PR helps in sales and marketing effort.

Tuesday, December 28, 2010

Some public relations quotes...

Practice of Public Relations

# Definitions

(1) According to FORTUNE Magazine, good performance publicly appreciated because adequately communicated.

There are about 500 definitions of Public Relations.

(2) Public Relations is merely human decency which flows from a good heart
By Charles Plackard        ard

(3) The purpose of Public Relations practice is to establish two way communications to resolve conflicts of interest and to establish understanding based on truth, knowledge and full information.
                                                                                                             -By Sam Black

(4) Public Relations is the top management function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business.
-          By John W Hill

(5) Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other know ledges of a system of human understanding.
                                                                                                                        - By Herbert M. Bans


1. Blogs are the websites wherein users can express their views, opinions and beliefs about a particular event.

2. Blogs are part of history of communication and literature and are emblematic of shift from uni-directional media to participatory media.

3. According to the BBC, blog is a website written by an individual or group, typically using free and easy-to-use tools, consisting of periodic articles, normally in reverse chronological order.

4. The first blog apparently came up on 17th December, 1997. Blogging became popluar in about five years time, and in 2003, the word ‘blog’ entered the Oxford English Dictionary.

5. According to Oxford English Dictionay, blog is a personal record that anyone puts on their website giving an account and their opinions and discussing places on the internet they have visited. 

6. “Blog” was Merriam-Webster’s word of the year in 2004.  

7. Blogs are kind of online journals, which allow people to chare information.

8. Blogs are on internet landscape since late 1990’s, but have gained importance and popularity after 26/11 terrorist attacks in USA in 2001.

9. At that time, for people across the world, blogs became a place for pouring out their anguish and grief that followed tourist attacks.

10. Blogs help people to stay in touch with each other. Relatives living in far lands can get to know about their people and their activities through videos, texts and pictures posted on blog posts.

Define new media...

Definition: New Media
‘New Media’ is a buzzword, shorthand for a volatile cultural and technology industry that includes multimedia, entertainment and e-commerce.  The unifying term ‘New Media’ refers to a wide range of changes in media production, distribution and use. These are changes that are technological, textual, conventional and cultural.

Since mid 1980’s a number of concepts have come to the fore which offer to define the key characteristics of the field of new media as a whole. Here are some of the terms in discourses about new media. These are: digital, interactive, hypertextual, virtual, networked and stimulated.   

The free internet based encyclopedia, Wikipedia, itself  a product of New Media, defines New Media as the product of mediated communication technologies coming together with digital computers.  Before the 1980s, the media relied mainly on print and analogue models like newspapers, television, cinema and radio. Now we have digital radio, television and cinema, while even the printing press has been transformed by new digital technologies such as image manipulation softwares like Adobe Photoshop and desktop publishing tools.

Some technologies we might therefore, include as or associate with New Media are:
  • The internet and World Wide Web
  • Digital Television
  • Digital Cinema
  • Personal Computers (PCs)
  • DVDs (Digital Versatile Disc or Digital Video Disc)
  • CDs (Compact Discs)
  • Portable Media Players (such as the MP3 player)
  • Mobile phones
  • Video (or computer) games
  • Virtual Reality (VR)
  • Artificial Intelligence (AI)

History of New Media

New Media timeline...

  • The Z3 (one of Konrad Zuse’s electromechanical ‘Z machines’ is invented. It was the first working machine featuring binary arithmetic, including floating point arithmetic and a measure of programmability. It is therefore, regarded as one of the first computers.

  • The Harvard Mark 1 is invented. It is large scale electromechanical computer with limited programmability.

  • The US Army’s Ballistics Research Laboratory ENIAC uses decimal arithmetic and is sometimes called the first general purpose electronic computer

  • A forerunner of the video game, the ‘Cathode Ray tube Amusement Device’ was conceived by Thomas T. Goldsmith Jr. and Estle Ray Mann

  • Vacuum tube-based computers are sold commercially.

  • The Xerox machine is invented.

  • Integrated circuit invented enabling the further miniaturization of electronic devices and computers.

  • Intermetall unveils the first transistorized portable radio in the Düsseldorf Radio Fair.

  • The first artificial satellite (Sputnik 1) is launched by Soviet Union

  • Explorer 1 becomes the USA’s first satellite.

  • Jack Kilby and Texas instruments received US patent for miniaturized electronic circuits.

  • Robert Noyce and the Fairchild Semiconductor Corporation received US patent for a silicon-based integrated circuit.

  • First commercially available integrated circuits came from the Fairchild Semiconductor Corporation. All computers then started to be made using chips instead of the individual transistors and their accompanying parts.

  • The satellite, Telstar, is launched by NASA

  • Xerox invents the Telecopier – the first successful fax machine.

  • Jack Kilby invents the portable calculator.

  • Ivan Sutherland, with the help of his student Bob Sproull, create what is widely considered to be the first virtual reality (VR) and augmented reality (AR) head mounted display (HMD) system.

  • APRANET is developed by the Defense Advanced Research Projects Agency of the US Department of Defense. It was the world’s first operational packet switching network.

  • The Moon Landing – Apollo 11; Neil Armstrong walks on the moon.

Sony introduces the first videocassette, the three-quarter-inch U-matic one hour tape.

  • The computer floppy disc is invented.

  • The microphone is invented.

  • The micro-processor is invented – considered a computer on a chip.

  • ‘Computer Space’, the first commercially sold, coin-operated video game is launched.

  • John Blankenbaker builds the first personal computer, the Kenblak 1.  

Wednesday, December 1, 2010