Skip to main content

Image Managment : What is image?

Public Relations Officer is a custodian of company's image. It is the duty of the PRO to enhance the image of the company. A business is like a public institution and is under constant public scrutiny. Every company, even the smaller ones, are being watched by intrested publics. Company's reputation should be credible and strong. People watch how comapny conduct itself and its business. Over the last decades, public curiosity in business has grown many folds and this wil increase in coming times. Image starts with the smallest thing. Public talk and compare the companies. 

Concerned about the public perception, many companies find it difficult to determine, as to what the name of the organization stands for. Brand image attracts the consumer more than what actuall the company is.

Definitions: 
1. Image is the sum of experience that someone has with the institution. 
                                                                                               - Henry Ford, 1987

2. It takes 20 years to build a reputation and five minutes to ruin it. 
                                                                    - Warren Buffet, Reader's Digest, June 98

3. Image is the profile of the object, meaning the sum of impressions and expectations as gathered in the memory of an individual. 
                                                                                                 - Topalion, 1984





4. Prestige is earned, not bought, least of all on borrowed money.
                                                                                     - Governor, Bank of England   

5. The business executive cannot afford to scoff at the subject of images, because people are acting towrds his companyon the basis of them and not on the basis of facts and figures.
                                                                                              - Peirre Martineau

                   
Labels:

Comments

Post a Comment

Popular posts from this blog

Corporate Identity: Self potrayl of an organisation

An organisation carries out thousands of operations, it buys, it sells, it hires and fires employees and  it promotes its products/services using promotional tools. All these operations of the organisation relate wholly or partially to various publics.  No organisation can work in isolation. Companies are dependent on reactions and actions of its customers and consumers. People react and respond towards any organisation according to the way the company is perceived in the market. Image and identity of the company are related to each other.  The sum total of the way an organisation represents itself is called identity. The way different publics perceives an organisation is often known as image. Marketing wars are not won and lost in shopping malls, but are won and lost in the minds and hearts of the people.  Style of functioning of a company can be called as mark of identity of a company. Whereas, the kinds of actions and reactions in the minds of people is mark of image. Identity is r
4 comments
Read more

Marketing Communications: five finger story

Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement.  The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus.  All marketing communication tools should work in unity. It should be a seamless communication process sans hitches.  Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor. 
1 comment
Read more

Book Review: Dog's Advice

Dog's Advice by Sean Stroud My rating: 4 of 5 stars This children book by Sean Stroud is an ideal read not only for kids but also for adults of all ages. The book is fascinating with pictorial representations and prose form of storytelling. It successfully generates and maintains interest till the end. Dog's Advice, very quietly and humbly makes the reader understand the importance of doing good to others. Something which as adults we all know and teach to our kids, but somehow in our daily lives miss doing it precisely the way it should be done! This 54 pager read very accurately reinforces the power of doing good in our minds, in a straightforward and understandable manner. No complexities, no beating around the bush, just straight to the point! Interest to understand how Kaleb will get on his foot and the identity of the old man is maintained till the last page. 'Don't follow this crowd, you are sure to fail. You be the light, so good can prevail'
Post a Comment
Read more