Friday, December 31, 2010

Bidding adieu to 2010....WELCOME 2011!!

The last blog of 2010 must start and end with a happy note. Life has been good this year and i pray for a happy start to the coming year. The first ten years of the new milleninum were eventful...full of sad and happy moments. I gained adulthood, passed college, experienced professional world, made new relationships, saw changing relationships and lost my adorable dadi(2007) in these ten years. Hopefully a new member will be added in 2011.

Last year saw its ups and downs. 'Duniyadaari' is what i learnt in the second half of the year. This has made me strong and mature enough to handle my relations. Too much of expectations are bad for one's emotional and mental health. I went through all the happy and sad moments. Iam a grown up girl today, a matured girl who has the responsibility of her parents on her shoulders.

Life is too long and i think my decision will show up in the future. Hopefully what iam doing will bring happiness to me and my close ones. My fingers are crossed and i pray to god to help me as he has always stood beside me in life. Without the blessings God nothing is possible. Oh God! thank you so much for gifting me two angels in my life i.e. mumma and papa. I know life will be quite difficult without them at a new place..but i hope ill manage and will fulfill my promise!

My new year resolution is to bring good name to my parents and fulfill all the promises given to them. Next year will hopefully see new lists of blogs mentioning new people. Amen! 

Emergence of new media

The wider kinds of social and cultural change were being identified and described and had been, to varying degrees, from the 1960s onwards. The following are indicative of wider kinds of social, economic and cultural change with which new media are associated:

(i)                 A shift from modernity to post modernity - a contested, but widely subscribed attempt to characterize deep and structural changes in societies from the 1960s onwards, with correlative cultural changes. In terms of their aesthetics and economies new media are usually seen as a key marker of such changes.

(ii)               Intensifying process of globalization -  a dissolving of national states and
                  boundaries in terms of trade, corporate organizations, cultures and customs,
                  identities and beliefs.  

(iii)             A replacement, in the West, of an industrial age of manufacturing by a ‘post-industrial’ information age – a shift in employment, skill, investment and profit, in the production of  material goods to service and information
                  ‘industries’ which many uses of new media are seen to epitomize.

(iv)             A decentring of established and centralized geopolitical orders: the weakening of mechanisms of power and control from Western colonial centres, facilitated by the dispersed, boundary-transgressing, networks of new communication media.

 
New media were caught up and seen as part of these other kinds of change, and the sense of ‘new times’ and ‘new eras’ which followed in their wake. In this sense, the emergence of ‘new media’ as some kind of epoch-making phenomena, was, and still is, seen as part of a much larger landscape of social, technological and change, in short, as part of a new techno culture.

Indian perspective : Digital Revolution in India

Wednesday, December 29, 2010

What is not Public Relations...

Sometimes Public Relations is taken wrongly by few organisations/companies. Many times we have seen that organisations use this tool for misguiding people. Public Relations is not:  

  1. A barrier between truth and publics

  1. Propaganda to impose a view point regardless of truth, ethics and public good.

  1. Free publicity to achieve sale – though PR helps in sales and marketing effort.

Tuesday, December 28, 2010

Some public relations quotes...




Practice of Public Relations


# Definitions

(1) According to FORTUNE Magazine, good performance publicly appreciated because adequately communicated.

There are about 500 definitions of Public Relations.

(2) Public Relations is merely human decency which flows from a good heart
By Charles Plackard        ard

(3) The purpose of Public Relations practice is to establish two way communications to resolve conflicts of interest and to establish understanding based on truth, knowledge and full information.
                                                                                                             -By Sam Black

(4) Public Relations is the top management function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business.
-          By John W Hill

(5) Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other know ledges of a system of human understanding.
                                                                                                                        - By Herbert M. Bans

Blogs

1. Blogs are the websites wherein users can express their views, opinions and beliefs about a particular event.

2. Blogs are part of history of communication and literature and are emblematic of shift from uni-directional media to participatory media.

3. According to the BBC, blog is a website written by an individual or group, typically using free and easy-to-use tools, consisting of periodic articles, normally in reverse chronological order.

4. The first blog apparently came up on 17th December, 1997. Blogging became popluar in about five years time, and in 2003, the word ‘blog’ entered the Oxford English Dictionary.

5. According to Oxford English Dictionay, blog is a personal record that anyone puts on their website giving an account and their opinions and discussing places on the internet they have visited. 

6. “Blog” was Merriam-Webster’s word of the year in 2004.  

7. Blogs are kind of online journals, which allow people to chare information.

8. Blogs are on internet landscape since late 1990’s, but have gained importance and popularity after 26/11 terrorist attacks in USA in 2001.

9. At that time, for people across the world, blogs became a place for pouring out their anguish and grief that followed tourist attacks.

10. Blogs help people to stay in touch with each other. Relatives living in far lands can get to know about their people and their activities through videos, texts and pictures posted on blog posts.

Define new media...

Definition: New Media
‘New Media’ is a buzzword, shorthand for a volatile cultural and technology industry that includes multimedia, entertainment and e-commerce.  The unifying term ‘New Media’ refers to a wide range of changes in media production, distribution and use. These are changes that are technological, textual, conventional and cultural.

Since mid 1980’s a number of concepts have come to the fore which offer to define the key characteristics of the field of new media as a whole. Here are some of the terms in discourses about new media. These are: digital, interactive, hypertextual, virtual, networked and stimulated.   

The free internet based encyclopedia, Wikipedia, itself  a product of New Media, defines New Media as the product of mediated communication technologies coming together with digital computers.  Before the 1980s, the media relied mainly on print and analogue models like newspapers, television, cinema and radio. Now we have digital radio, television and cinema, while even the printing press has been transformed by new digital technologies such as image manipulation softwares like Adobe Photoshop and desktop publishing tools.


Some technologies we might therefore, include as or associate with New Media are:
  • The internet and World Wide Web
  • Digital Television
  • Digital Cinema
  • Personal Computers (PCs)
  • DVDs (Digital Versatile Disc or Digital Video Disc)
  • CDs (Compact Discs)
  • Portable Media Players (such as the MP3 player)
  • Mobile phones
  • Video (or computer) games
  • Virtual Reality (VR)
  • Artificial Intelligence (AI)

History of New Media

New Media timeline...

1941
  • The Z3 (one of Konrad Zuse’s electromechanical ‘Z machines’ is invented. It was the first working machine featuring binary arithmetic, including floating point arithmetic and a measure of programmability. It is therefore, regarded as one of the first computers.

1944
  • The Harvard Mark 1 is invented. It is large scale electromechanical computer with limited programmability.

1946
  • The US Army’s Ballistics Research Laboratory ENIAC uses decimal arithmetic and is sometimes called the first general purpose electronic computer

1947
  • A forerunner of the video game, the ‘Cathode Ray tube Amusement Device’ was conceived by Thomas T. Goldsmith Jr. and Estle Ray Mann

1951
  • Vacuum tube-based computers are sold commercially.

  • The Xerox machine is invented.

  • Integrated circuit invented enabling the further miniaturization of electronic devices and computers.

1952
  • Intermetall unveils the first transistorized portable radio in the Düsseldorf Radio Fair.

1957
  • The first artificial satellite (Sputnik 1) is launched by Soviet Union

1958
  • Explorer 1 becomes the USA’s first satellite.

1959
  • Jack Kilby and Texas instruments received US patent for miniaturized electronic circuits.

  • Robert Noyce and the Fairchild Semiconductor Corporation received US patent for a silicon-based integrated circuit.


1961
  • First commercially available integrated circuits came from the Fairchild Semiconductor Corporation. All computers then started to be made using chips instead of the individual transistors and their accompanying parts.

1962
  • The satellite, Telstar, is launched by NASA

1966
  • Xerox invents the Telecopier – the first successful fax machine.

  • Jack Kilby invents the portable calculator.

1968
  • Ivan Sutherland, with the help of his student Bob Sproull, create what is widely considered to be the first virtual reality (VR) and augmented reality (AR) head mounted display (HMD) system.

1969
  • APRANET is developed by the Defense Advanced Research Projects Agency of the US Department of Defense. It was the world’s first operational packet switching network.

  • The Moon Landing – Apollo 11; Neil Armstrong walks on the moon.

1970
Sony introduces the first videocassette, the three-quarter-inch U-matic one hour tape.

1971
  • The computer floppy disc is invented.

  • The microphone is invented.

  • The micro-processor is invented – considered a computer on a chip.

  • ‘Computer Space’, the first commercially sold, coin-operated video game is launched.

  • John Blankenbaker builds the first personal computer, the Kenblak 1.  

Wednesday, December 1, 2010

Wednesday, November 24, 2010

Smiley in the night sky of December 28, 2008

I captured this spectacular celstial view on December 28, 2008. Thought of sharing it with everyone. I know its late, but somethings never get old with time.

Saturday, November 20, 2010

Nanu-Nannan's golden jubliee marriage anniversary

Tomorrow is Nanu-Nannan's golden jubliee marriage anniversary. Everyone is gifting them one or the other things like my masis and mumma decided to go for 2 silk sarees, one diamond pendant and a suit piece for nanu. We kids also dediced to gift them something on their big day. We decided to gift nani a basket of herbal beauty products as she is our beauty queen.

Me and my kid sister went to Khadi Gram Udyog today to buy herbal products for her. We bought 8 items for her, after lot of thinking and mind-boggling. Finally, now the basket contains:

1. Herbal Face Pack - Sandal
2. Khadi moisturizing cream - jasmine with aloe vera
3. Khadi aloe vera gel
4. Herbal face pack with neem
5. Natural Herbs glow pack
6. Badam Rogan
7. Khadi whitening scrub - badam with aloe vera
8. Khadi moisturizing cream - rose and aloe vera

With this, we also bought couple of bamboo shoots and table mats for decoration purpose. Waiting for tomorrow to see her reaction.

Hugs and Kisses to nanu nannan
love them, mwahhh


Picture Courtesy: Google Images

Ten twitter tips

Everyone is joining twitter these days,,but only few know how to use it properly. People are flocking on to it just to have an account..and to prove to others that the race is on from their side as well. I have been on twitter since last year and have done best to avoid some usual mistakes. Here is a list of things one must keepin mind on twitter so as to make one's profile look sensible and serious.

1. Do not follow every known face randomly. Follow the one whom you really admire.

2. Tweet regularly. Tweet what you think and not what others think. Keep it original.

3. Select the theme which describes your personality the most. Selection of colours, theme say loads about you.

4. Retweet only those tweets which you find are worthy of sharing with your friends. 

5. Upload pictures.

6. Integrate your twitter account with other social networking sites like facebook or with your blog.

7. Do not tweet any celebrity just like that. Tweet if it is sensible or share any information which is new and exclusive.

8. Try to create and maintain lists. Difficult task but if done will generate loads of followers.

9. Keep your introduction brief and clear. It must say all about you in one sentence

10. Lastly, enjoy tweeting to the fullest.

HAPPY TWEETING
@setukaushik

Friday, November 12, 2010

Revlon Colorstay Liquid Eye Pen: Eyelining made easy...woooff!!

My latest buy these days is Revlon Colorstay Liquid Eye Pen, which has made my makeup life much easier than ever before. Eyemakeup was something which scared me a lot until i bought this magic pen. For a fresher in make up like me, applying eye-make up without messing up with colors around my eye, was a dreadful task. But now i have suddenly started loving this difficult task.

I found this eye-liner extremely easy to use and handy. One can apply it on the move without taking care of precise for perfect line. It gives you perfect mix of dark yet smoky eyes adding that extra oomph!! I do have to retrace the lining twice or thrice but i do not mind it as compared to liquid eye-liners which gives over dramatic look to eyes. Also the Eye Pen is easy for someone who put contact lenses.

The pen is cheaper than other liquid eye-liners. I have become a fan of this product and will continue using it.


Picture Courtesy: Google Images

Tuesday, November 2, 2010

Shop...shop....shop!

Shopping is a blessing for any girl and what if you get a cance to shop ALONE!! No one to stop and no one to make you remember about money spent. I went for my shopping expedition to Janpath....wherelse, shopping heaven for all girls in Delhi. Though there are other heavens too like Lajpat Nagar Central Market, Sarojini Nagar Market, Khan Market and Dilli Haat ...but being at the Central Place, Janpath always tops the list. What i bought in an unplanned state of mind spending one thousand ruppees is listed below:
  • Bamboo shoots..for my table decoration ;-)
  • Osho Chappals
  • Afghan Pants...super cool collection is available in various prints and fabrics
  • Earings
  • Necklaces
  • Bag
  • Silver Jewellery
  • Table Mats...you have to buy something for home, if you want to enter peacefully
Also having momos and corns is a must if you are at Janpath shopping.

Long live shopping!!!


Picture Courtesy: Google Images

Monday, November 1, 2010

My gift to mom





Teddy Big foot...as a gift to mum on hoyi....a fast kept my all mums for their kids. Though the gift is of little interest to mum...but i liked it kept at Archies gallery and so i picked it up for myself ;-)  and now it is sitting on my study table with my other stuff toys. 


Thank you mum for being there. 


Luv ya!

Sunday, October 17, 2010

Manmade marvel - Meenakshi Amman Temple at Madurai

Meenakshi Amman Temple at Madurai is one amongst the several wonders of India. Famous for its architecture, the temple is huge and each statue carved on it is one amongst itself.   The temple has four gates i.e. north gate, south gate, east gate and west gate. Entry is allowed only from north gate, which is considered as auspicious. Some glimpses of the temple built several centuries before.




One of the elephants guarding the shiva temple. Each elephant statue on each side. 


Gopuram at east gate, before the Meenakshi temple. There are four such corridors on each side having about 1000 pillars. 


1000 pillars hall at the temple. 

Natrajan at the hall. The statues on 1000 pillars poses  the steps of Bharatnatyam

One of the satute at the hall.

Dancing poses by the statues
Outside view of all the temples at each direction.

Saturday, October 16, 2010

Tuesday, October 12, 2010

Kanyakumari to Rameshwaram

From land’s end to lord’s land


Hues of orange, blue, green and grey throughout the landscape, emerging dark clouds from the hills of Anaimudi and white colored wind mills in the foreground following the tunes of wind was the most charming sight of my entire trip. As I was moving towards the last tip of the earth, the sky was getting vast and non-ending. 


It was a road journey from Madurai airport to kanyakumari and there were about 2000 windmills in and around that area. Purity and serenity of nature was exciting me to the core and this enthusiasm reached its height as we entered the small town of kanyakumari. Varied kinds of trees, wetlands, mangroves and rocky sea make it the most picturesque place I have ever seen.

Rocky beach at Kanyakumari


Green on hills, rocks in the sea, plains on the coast, and clouds in the sky is what makes this place so near to nature. Every bit of it looks as coming directly from the imaginative mind of a nature loving artist. Kanyakumari was our first stop on a four day long journey. Though we could not see the sunset due to cloudy sky  but we could witness the sea on its full swing. The high tides were thudding on the rocks and wind was almost making us fly.



The next morning had to be equally exciting as morning rays of the sun kissed the playful sea waves. It seemed the sunrays were painting the dark blue canvas of the sea with colors of gold and orange under the watchful eyes of standing statue of Tamil poet Tirvallavur and Swami Vivekananda standing firm inside the Vivekananda Memorial Rock.
Sunrise in Kanyakumari
As the sun was rising in a partly clouded sky  I could hear the sound of conk shell blowing and hymns being chanted at the Kanyakumari Amman temple. It is believed that sunrays first fall on the idol of the virgin goddess before touching the ground. The view was mystical and magical leaving me spellbound.
The Vivekananda Memorial Rock stands in the middle of the sea and one has to ride a ferry to reach there. It is believed that Swami Vivekananda achieved enlightenment on this rock in the sea after meditating here for three days. The memorial was built in 1970 in the honor of the saint.
It is from this point one can clearly see the three massive oceans of Indian subcontinent meeting. The sea at kanyakumari is the amalgamation of the waters of the Bay of Bengal, The Indian Ocean and The Arabian Sea. The wind here blows from all the sides making footsteps slightly unsteady.
Kanyakumari sea view from Vivekananda Rock Memorial
The mixed nature of the water and air makes it unhealthy and that’s why there are no beaches across the place. It can be proved from the fact that as I entered the rock memorial I developed allergy and was found scratching myself all over the place. In no sense at that time, now I realize why I suddenly attracted all the eyeballs destined for Saint Tirvallavur.
Still, I had fun clicking photographs and viewing the gigantic sea. As far my sight could go I only saw light blue, grey and dust brown water mixing together while waves gushing across the black rocks, making the view ethereal.
Leaving the sloppy kanyakumari, we headed for Rameshwaram, the religious island of Tamil Nadu. The coastal road route from Kanyakumari to Rameshwaram leaves you awestruck with beautiful coasts emerging after small intervals, a salt making factory wherein dunes of white salt can be seen and greens of Gulf of Mannar Marine National Park.
Holy dip at Rameshwaram
We reached Rameshwaram in the evening travelling across the Pamban Bridge which cuts the sea into two halves, Palk Straight in the Bay of Bengal on one side and the Gulf of Mannar in The Indian Ocean on the other. The sea here is calm with no waves unlike sea at Kankyakumari. The view from the bridge is quiet and peaceful. A railway line runs across the sea, parallel to the road bridge, to connect the island with the mainland. We were lucky to witness the train going from one side of the land to another. From Road Bridge  it appeared like a snail cutting it’s away through the blue waters.
Rameshwaram, believed as one amongst the four pilgrimages for Hindus, converted me from a tourist to pilgrim. The next morning was a visit to the Rameshwaram temple to worship the holy lingam. But before one can visit the main temple, pilgrims have to take bath in the sea and 22 wells.
Bathing in the clean restful sea was a spectacular experience. Falling sunrays on sea made it sparkle like tiny crystals shining all over. I felt like touching and holding the shining gems in my hand but that scene was only to be felt. After the divine bath in the sea, comes holy bathe in the wells. It is mystery for me that water from all the wells tasted differently coming from same waterbed. There may be some scientific reason behind it but when you are there it all seems to be the existing proofs of Lord Rama.
Sea view from Dhanushkodi
After worshiping the heavenly lingam, the next place was Dhanushkodi, a small village at southern tip of Rameshwaram. A drive along the coastal road is a pleasant experience. The clear sky, shallow water, virtually untouched beach and dark forest surrounds the road. It is believed that from this place, Hanuman built a bridge to reach Lanka. Standing on the shore, one can clearly see the Sri Lankan islands amidst the sky-blue water.
Nearby, one can pay a visit to the place from where Adam Bridge (Ramsethu) was built by Lord Rama to reach Lanka. Till 1964, before the island was stuck by huge tidal waves, one could see the glimpses of the bridge before it was drowned in the sea.
The Dhanushkodi experience left me and my mother discussing the entire Ramayana while returning back to Madurai. The divinity and mysticism of the place firmed our faith in Lord Rama and his story. We re-collected the stories of Ramayana and co-related the events with what we saw there. The relationship was strongly established and so was our faith.

Monday, October 11, 2010

Master Creation 2010 – Indian crafts under one roof

Commonwealth Games 2010 has not only brought with itself a series of sporting events but has also given a chance to India to showcase its vivid culture and traditions. While game events are on in the stadiums, Delhi is bubbling with life outside the four walls of gaming arena.

‘Master Creation 2010’, an exhibition-cum-sale of the finest collection of Handlooms and Handicrafts by artists and national awardees from all over India is on till 15h October, 2010 at Delhi Haat from 10:30 am to 10 pm.  The exhibition is a rich mix of hues and tones of varied creative art from from all over the country.


The product range available for sale includes Traditional crafts, dhokra castings, terracotta, leather, wood, carvings, dry flowers, traditional sarees – tussar, kanchipuram, banarasi, paithani and chicken work, paper mache articles, artistic shawls, carpets and durries, cane & bamboo, brassware, miniature/madhubani paintings, bidri work, hand embroidery, tie & dye, kantha, zari & zardozi worl and jewellery.  

Daily attractions include everyday competitions on crafts, paintings, kite making, matka painting, gift wrapping, clay modeling, mehndi and rangoli. 


Picture courtesy: Google Images

Wednesday, October 6, 2010

Unforgettable trip..

Yes...Yess!! i went to Tamil Nadu for a trip to Rameshwaram, Kanyakumari and Madurai for 4 days. It was all so unexpected.... papa was casually asking me to make a trip last week. I thought he was pulling my leg as in last 10 years we have never gone for a vacation..thats quite a long time! BUT MY FATHER WAS SERIOUS. 


Now when i am back i can only say that it was an experience of a lifetime,....Mom dad and beti on a vacation after a long time. We had an awesome trip ...Dreamy and maha-surprising!! 


Pictures will be pasted soon !!

Saturday, September 18, 2010