Tuesday, September 14, 2010

Copyrighting Bikaneri Bhujiya or Goan Feni ....local brands are getting conscious

We Indians are now getting aware of our rights over our properties. After the patenting of Basmati by US firm RiceTec Inc, we have learnt a good lesson and are claiming rights over our intellectual properties. The Registrar of Geographical Indications (GI) has accepted claims by more products, calamining rights over the products for local prestige. Getting GI tag ensures that none other than those are registered, authorized producer of a particular product. 

Darjeeling Tea, the first brand to get a GI tag

The products like Bikaneri Bujiya from Rajasthan, Guntur Sannam chilli,  Hyderabadi haleem, Mahabaleshwar strawberry, Paithani sarees from Maharashtra, Kinnauri shawl from Himachal Pradesh, Kasaragod sarees are claiming GI tags. 

Bikaneri Bhujiya

Madhubani paintings
The first product to get a GI tag was Darjeeling tea. The next to follow was the aranmula kannadi from Kerela ( a mirror of highly polished metal). The list then follows Mysore sandalwood oil, Madhubani paintings, Thanjavur paintings, Konark stone carving, Jaipur's blue pottery, Laxman Bhog mango of West Bengal, Kashmir's pashmina, Tirupati's laddu and Goan feni. 

Kashmiri Pashmina
It is encouraging to see that we are aware of our copyrights and are aware of rightful claims of our manufactured products. This helps the preservation and promotion of local traditions and helps to build a brand. It also ensures that one gets the credit of what one is producing. 

No comments:

Post a Comment