Skip to main content

Copyrighting Bikaneri Bhujiya or Goan Feni ....local brands are getting conscious

We Indians are now getting aware of our rights over our properties. After the patenting of Basmati by US firm RiceTec Inc, we have learnt a good lesson and are claiming rights over our intellectual properties. The Registrar of Geographical Indications (GI) has accepted claims by more products, calamining rights over the products for local prestige. Getting GI tag ensures that none other than those are registered, authorized producer of a particular product. 



Darjeeling Tea, the first brand to get a GI tag

The products like Bikaneri Bujiya from Rajasthan, Guntur Sannam chilli,  Hyderabadi haleem, Mahabaleshwar strawberry, Paithani sarees from Maharashtra, Kinnauri shawl from Himachal Pradesh, Kasaragod sarees are claiming GI tags. 



Bikaneri Bhujiya

Madhubani paintings
The first product to get a GI tag was Darjeeling tea. The next to follow was the aranmula kannadi from Kerela ( a mirror of highly polished metal). The list then follows Mysore sandalwood oil, Madhubani paintings, Thanjavur paintings, Konark stone carving, Jaipur's blue pottery, Laxman Bhog mango of West Bengal, Kashmir's pashmina, Tirupati's laddu and Goan feni. 

Kashmiri Pashmina
It is encouraging to see that we are aware of our copyrights and are aware of rightful claims of our manufactured products. This helps the preservation and promotion of local traditions and helps to build a brand. It also ensures that one gets the credit of what one is producing. 

Comments

Popular posts from this blog

Corporate Identity: Self potrayl of an organisation

An organisation carries out thousands of operations, it buys, it sells, it hires and fires employees and  it promotes its products/services using promotional tools. All these operations of the organisation relate wholly or partially to various publics.  No organisation can work in isolation. Companies are dependent on reactions and actions of its customers and consumers. People react and respond towards any organisation according to the way the company is perceived in the market. Image and identity of the company are related to each other.  The sum total of the way an organisation represents itself is called identity. The way different publics perceives an organisation is often known as image. Marketing wars are not won and lost in shopping malls, but are won and lost in the minds and hearts of the people.  Style of functioning of a company can be called as mark of identity of a company. Whereas, the kinds of actions and reactions in the minds of people is mark of image. Identity is r

Marketing Communications: five finger story

Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement.  The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus.  All marketing communication tools should work in unity. It should be a seamless communication process sans hitches.  Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor. 

Book Review: Dog's Advice

Dog's Advice by Sean Stroud My rating: 4 of 5 stars This children book by Sean Stroud is an ideal read not only for kids but also for adults of all ages. The book is fascinating with pictorial representations and prose form of storytelling. It successfully generates and maintains interest till the end. Dog's Advice, very quietly and humbly makes the reader understand the importance of doing good to others. Something which as adults we all know and teach to our kids, but somehow in our daily lives miss doing it precisely the way it should be done! This 54 pager read very accurately reinforces the power of doing good in our minds, in a straightforward and understandable manner. No complexities, no beating around the bush, just straight to the point! Interest to understand how Kaleb will get on his foot and the identity of the old man is maintained till the last page. 'Don't follow this crowd, you are sure to fail. You be the light, so good can prevail'