Ganpati Bappa Moriyaa!

Festival season in India has come and is here to stay for a time now. After celebrating Krishna Janashtmi with fervor and devotion, now arrives Lord Ganesha! It is believed and practiced that all prayers to God must start with Ganesha Stuti as he is the bestower of goodwill and benevolence. In many parts of the country, Ganesh Chaturthi is also known as Vinayaka Chaturthi or Vinayaka Chavathi.

It is celebrated in honors of the birth of elephant-headed God Lord Ganesha with great joy and passion for 10 days. Lord Ganesh is worshipped as god of wisdom, prosperity and good fortune. The festival touches its height in state of Maharashtra where people chant 'ganpati bappa moriya, agle baras tu jaldi aa' while dipping the idols in lakes, rivers and sea on the 10th day.

Ganesh Chaturthi will be celebrated on 11th September, 2010. The same day world will celebrate another great festival of Eid. Both the festivals will be celebrated with equal enthusiasm and respect in India. The festival season in India proves its secular religion of Unity in Diversity. All religions in the world preach peace and brotherhood.

Picture Courtesy: Google Images

Comments

Corporate Identity: Self potrayl of an organisation

An organisation carries out thousands of operations, it buys, it sells, it hires and fires employees and it promotes its products/services using promotional tools. All these operations of the organisation relate wholly or partially to various publics. No organisation can work in isolation. Companies are dependent on reactions and actions of its customers and consumers. People react and respond towards any organisation according to the way the company is perceived in the market. Image and identity of the company are related to each other. The sum total of the way an organisation represents itself is called identity. The way different publics perceives an organisation is often known as image. Marketing wars are not won and lost in shopping malls, but are won and lost in the minds and hearts of the people. Style of functioning of a company can be called as mark of identity of a company. Whereas, the kinds of actions and reactions in the minds of people is mark of image. Identity is r

Marketing Communications: five finger story

Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement. The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus. All marketing communication tools should work in unity. It should be a seamless communication process sans hitches. Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor.

PR as communication tool

T o live is to communicate. Communication is very important for existence of any human being. Communication is a process of sharing and expressing views, opinions, experiences and information. Not only personally, professionally also, communication is very important. Business organisations, corporates inform customers about their products/services/goods through the process of communication. With the increased competition among businesses, it becomes vital for organisation to effectively communicate with target customers. In order to so, big corporates have dedicated marketing communication departments which uses communication tools like advertising, Public Relations, direct Marketing, Personal Selling, Events to communicate with people. Advertising creatively and effectively communicates, aware and persuades audience to buy a particular product. Public Relations, on the other hand, has emerged as an effective communication tool for the companies which not only inform, but also he

Knick n knack

Search This Blog