Skip to main content

Practice of Public Relations


# Definitions

(1) According to FORTUNE Magazine, good performance publicly appreciated because adequately communicated.

There are about 500 definitions of Public Relations.

(2) Public Relations is merely human decency which flows from a good heart
- By Charles Plackard        ard

(3) The purpose of Public Relations practice is to establish two way communications to resolve conflicts of interest and to establish understanding based on truth, knowledge and full information.
                                                                                                             -By Sam Black

(4) Public Relations is the top management function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business.
-          By John W Hill

(5) Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other know ledges of a system of human understanding.
                                                                                                                        - By Herbert M. Bans

(6) Public Relations is an attempt by information, persuasion and adjustment to engineer public support for an activity, cause, movement or institution.
 - By Edward L. Barnays

(7) Public Relation is the communication and interpretation and communication of ideas from an institution to its publics and the communication of information, ideas and opinions from those publics to the institution, in a sincere effort to establish a maturity of interest and thus achieve the harmonious adjustment of an institution to its community.
- By Cutlip & Center

(8) Public Relations is a distinctive top management function which helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics, involves the management of problems or issues, help management to keep informed on and responsive to public opinion ; defines and emphasizes the responsibility of management to serve the public interest, help management keep abreast of and effectively utilize change, serving as an early warning 
system to help anticipation trends and use research and sound and ethical communication as its principal tool.   
 - Based on 472 definitions by Dr. Rex Harlow


(9) Public Relations is 90% doing good and 10% talking about it. Public Relations cannot gloss over bad deeds to make them look good, but PR can help to get credit to the organization for job well done.
                                                                                                  - By Iqbal Sachdeva

To sum up all the definitions, Public Relations is a two way process of communication between an organization and target groups for three fold benefits:
(a)    To resolve conflicts of interest
(b)   By seeking common ground/area of mutual interest
(c)    In establishing understanding based on truth, knowledge and complete information.

This is the process, purpose and practice of Public Relations.
Labels:

Comments

Post a Comment

Popular posts from this blog

PR as communication tool

T o live is to communicate. Communication is very important for existence of any human being.  Communication is a process of sharing and expressing views, opinions, experiences and information.  Not only personally, professionally also, communication is very important. Business organisations, corporates inform customers about their products/services/goods through the process of communication.  With the increased competition among businesses, it becomes vital for organisation to effectively communicate with target customers. In order to so, big corporates have dedicated marketing communication departments which uses communication tools like advertising, Public Relations, direct Marketing, Personal Selling, Events to communicate with people.  Advertising creatively and effectively communicates, aware and persuades audience to buy a particular product. Public Relations, on the other hand, ...
4 comments
Read more

Marketing Communications: five finger story

Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement.  The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus.  All marketing communication tools should work in unity. It should be a seamless communication process sans hitches.  Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor. 
1 comment
Read more

Sweet memories from 90s!

Lets confess, we all loved those colourful sweet balls called toffees and candies. Every kid's prized possession, one look at them now will take you to back down the memory lane. For those born in mid 80s, these toffees were permament attractions and now are the fondest memories. For people like us, they are also the symbol of simple and less complicated life back then. Lets take some time to feel the way we used to feel back then and live a part of our childhood, a feeling so special and full of nostalgia: Still catch on one of those! The Dollar Bite! A family treat after dinners Melody hai choclaty...dekho kaisi choclaty! our very own..white choclate! Coffee ya Toffee!?! Baratiyon ka swagat tto pan pasand se hoga! The orange candies! The tranparent ones made them look so attractive Just a glimpse of these and our mind wanders through the times we used to play on streets & backlanes carefree. The days where we used to wait for eve...
Post a Comment
Read more