We are Family: Will India like it?

‘We are Family’ is an official remake of Hollywood film ‘Stepmom’, starring Kajol, Arjun Rampal and Kareena Kapoor. It will be interesting to find whether India will like it or it will meet the similar fate as ‘Kabhi Alvida Na Kehna’, latter also produced by Dharma Productions. Will the film be able to match up with Indian audience who are still strong in their roots of an undivided family? Will Indian audience accept it or the film will meet the step-motherly treatment?

The story revolves around family,in an unusual situation as the promos define it , with conflict between two moms, Maya (Kajol), divorced family oriented woman raising her children alone after her husband, Aman (Arjun Rampal) leaves her for Shreya (Kareena), the complete career woman. Film expects one to go on an emotional trip, when Maya realises that she has very little time left for her.

With huge star cast and big banner film might succeed in getting audience to the cinema halls but will it get acceptance among audience. With Hollywood films coming right away in homes through movie channels, it would be fascinating to see the reactions of those react who have already seen the original flick. There is also confusion about the target audience of film. Urban youth, by all means have access to the original one, so why will they spend on the remake. Those in sub-urbans might go on for a trip following the star cast but will they be able to match the mindset of the film? Something to watch out for!

Comments

Corporate Identity: Self potrayl of an organisation

An organisation carries out thousands of operations, it buys, it sells, it hires and fires employees and it promotes its products/services using promotional tools. All these operations of the organisation relate wholly or partially to various publics. No organisation can work in isolation. Companies are dependent on reactions and actions of its customers and consumers. People react and respond towards any organisation according to the way the company is perceived in the market. Image and identity of the company are related to each other. The sum total of the way an organisation represents itself is called identity. The way different publics perceives an organisation is often known as image. Marketing wars are not won and lost in shopping malls, but are won and lost in the minds and hearts of the people. Style of functioning of a company can be called as mark of identity of a company. Whereas, the kinds of actions and reactions in the minds of people is mark of image. Identity is r

Marketing Communications: five finger story

Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement. The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus. All marketing communication tools should work in unity. It should be a seamless communication process sans hitches. Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor.

Book Review: Dog's Advice

Dog's Advice by Sean Stroud My rating: 4 of 5 stars This children book by Sean Stroud is an ideal read not only for kids but also for adults of all ages. The book is fascinating with pictorial representations and prose form of storytelling. It successfully generates and maintains interest till the end. Dog's Advice, very quietly and humbly makes the reader understand the importance of doing good to others. Something which as adults we all know and teach to our kids, but somehow in our daily lives miss doing it precisely the way it should be done! This 54 pager read very accurately reinforces the power of doing good in our minds, in a straightforward and understandable manner. No complexities, no beating around the bush, just straight to the point! Interest to understand how Kaleb will get on his foot and the identity of the old man is maintained till the last page. 'Don't follow this crowd, you are sure to fail. You be the light, so good can prevail'

Knick n knack

Search This Blog