Knick n knack

A case study on UCB and its famous shock advertising! The way the brand conducts in CSR by using shocking images in its advertising campaigns which entertains, though in its own way but is also subjected to criticism at the same time.

Author: Chitra Banerjee Divakaruni Publisher: Picador India ISBN: 978-0-330-45853-5 Pages: 360 'Panchali's Mahabharat' - says it all!  The author has given Draupadi a chance, well deserved, to voice her opinions, feelings and thoughts over the biggest battle of mythological India.  Mahabharta has always been described as out of the world tale of heroic men, their values, beliefs, perceptions and their outlook of the world and people. The author adds another dimension to the narration of this folklore.  The book trails the life of Panchali - wife of five Pandava brothers, the story of her birth, her lonely childhood, her relationship with her brother, her marriage, fondness for Arjun, secret emotional connect with Karna, sour yet perfunctory relationship with kunti, undying hatred for Kaurvas and story of her revenge....all in her words.  The beauty of the tale is though the reader knows the series of events, its characters and the end, yet look forward for

Kashmir....ahhh what to say!! Adjectives would fall short!! Nothing can replace the experience of being there!! So without wasting your time and word....some of Kashmir through my lens... The Dal Lake Sunset at The Dal  En-route Sonmarg Horse ride towards sonmarg glacier At the glacier Towards Srinagar from Sonmarg Dal Lake in the evening from House Boat Dining Room in the Houseboat En route to Pahalgam 'Mini Switzerland' at Pahelgam 'Betaab Valley' at Pahelgam Gulmarg! "Agar firdous baroye zameen ast, hami asto, hami asto hami asto"  - Amir-e-Khusru

M back! Welcome me back guys with a different status...MARRIED! From single to married in an year!Life is to change...and this change is huge!! I can feel it more, coz my bliss shifted me from saddi dilli to amchi mumbai!! After 3 months of settling down at the new place, m back to the blogosphere, promising myself to write more often and frequently. A break of 10 months...and in between life changed! New people, new relations added to the book called LIFE!! Still understanding, where I am, what I am expected to do, how am i expected to behave, life is moving on a fast pace and today the marriage is 3 months old! Iam a wifey now, a bahu, sister-in law but still a daughter! Hope this new phase of my life be as beautiful forever as the way it has started. I have grown up, from a notorious bubbly girl to a mature understanding wife. But still i would like that girl to be always in me. A girl with full of naughtiness, ideas, ambitions, laughter, stories, excitement and charm! I

ok guyss...this one i had to write..just a month old in my new organisation...and here sharing a few experiences with you.  The start- Like everywhere, i was welcomed well with all the politeness and gentleness in the world...with smiling but confused faces (yess!! they are confused about what am i doing in Industry Relations with background in media, PR, advertising etc etc! Its been over a month but the confusion is still ON!)  Place - The place is good...a stride better than my previous organisations, with helping and smiling faces around. People are polite and work environment allows you to be YOU! Individual space and respect is given to each employee..no matter on which ladder of the hierarchy he/she is working. Over here one can live his/her personal and professional lives with equal satisfaction. A decent working place with professionalism of corporate! People - This is one is too simple yet complicated to explain....coz m still learning about them, their behaviors, attitu

सुबह के उठने से,  रात के सोने तक,  सुहानी शाम से,  अँधेरे के सन्नाटे तक,  मैं हूँ हमेशा, हमेशा तेरे साथ, बात सदा यही कहूँगी,  कि रहूंगी तेरे साथ! वक़्त चाहे रहे जैसा भी, तेरा साथ न छोडूंगी कभी भी, याद रखना हमेशा तू ये बात, कि हमेशा निभाउंगी तेरा साथ!                                                                 ---- सेतु   फोटो क्रेडिट: गूगल इमेज

Author: Kavery Nambisan Publisher: Penguin Books India (P) Ltd ISBN:  0-14-302811-1 Pages: 253 The prologue: "To Chauvinists, male and female: you keep out of this".  The straightforwardness in the line says it all.Written by a woman author, the book talks about women and their hatred for men! Evita, a young Panjim girl sets out to unite womankind of the entire world, to fight against the opposites, men. Evita in her twenty's has seen the suffering of her mother, an eye-turner waitress in a local restaurant in morning and at night she has clients coming from all over the city! Scarred and marred by her mother's defenseless life, she decides to unite the women and fight the battle on its face.  Soon her idea of forming an organisation, WOMEN OR WOMEN (WOW), a single group  of world's largest minority, starts to take a shape as many show interest and start to join. Her group unites all sorts of women coming from various walks of life,perfunctory wives,