Knick n knack

The last blog of 2010 must start and end with a happy note. Life has been good this year and i pray for a happy start to the coming year. The first ten years of the new milleninum were eventful...full of sad and happy moments. I gained adulthood, passed college, experienced professional world, made new relationships, saw changing relationships and lost my adorable dadi(2007) in these ten years. Hopefully a new member will be added in 2011. Last year saw its ups and downs. 'Duniyadaari' is what i learnt in the second half of the year. This has made me strong and mature enough to handle my relations. Too much of expectations are bad for one's emotional and mental health. I went through all the happy and sad moments. Iam a grown up girl today, a matured girl who has the responsibility of her parents on her shoulders. Life is too long and i think my decision will show up in the future. Hopefully what iam doing will bring happiness to me and my close ones. My fingers are cross

The wider kinds of social and cultural change were being identified and described and had been, to varying degrees, from the 1960s onwards. The following are indicative of wider kinds of social, economic and cultural change with which new media are associated: (i)                  A shift from modernity to post modernity - a contested, but widely subscribed attempt to characterize deep and structural changes in societies from the 1960s onwards, with correlative cultural changes. In terms of their aesthetics and economies new media are usually seen as a key marker of such changes. (ii)                Intensifying process of globalization -  a dissolving of national states and                   boundaries in terms of trade, corporate organizations, cultures and customs,                   identities and beliefs.   (iii)              A replacement, in the West, of an industrial age of manufacturing by a ‘post-industrial’ information age – a shift in employment, skill, investment and

Sometimes Public Relations is taken wrongly by few organisations/companies. Many times we have seen that organisations use this tool for misguiding people. Public Relations is not:    A barrier between truth and publics Propaganda to impose a view point regardless of truth, ethics and public good. Free publicity to achieve sale – though PR helps in sales and marketing effort.

# Definitions (1) According to FORTUNE Magazine , good performance publicly appreciated because adequately communicated. There are about 500 definitions of Public Relations. (2) Public Relations is merely human decency which flows from a good heart -  By Charles Plackard        ard (3) The purpose of Public Relations practice is to establish two way communications to resolve conflicts of interest and to establish understanding based on truth, knowledge and full information.                                                                                                               -By Sam Black (4) Public Relations is the top management function which gives the same organized and careful attention to the asset of goodwill as is given to any other major asset of business. -           By John W Hill (5) Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other know ledges of a system of human understanding.   

1. Blogs are the websites wherein users can express their views, opinions and beliefs about a particular event. 2. Blogs are part of history of communication and literature and are emblematic of shift from uni-directional media to participatory media. 3. According to the BBC , blog is a website written by an individual or group, typically using free and easy-to-use tools, consisting of periodic articles, normally in reverse chronological order. 4. The first blog apparently came up on 17 th December, 1997 . Blogging became popluar in about five years time, and in 2003, the word ‘blog’ entered the Oxford English Dictionary. 5. According to Oxford English Dictionay , blog is a personal record that anyone puts on their website giving an account and their opinions and discussing places on the internet they have visited.  6. “Blog” was Merriam-Webster’s word of the year in 2004.   7. Blogs are kind of online journals, which allow people to chare information. 8. Blogs are on interne

Definition: New Media ‘New Media’ is a buzzword, shorthand for a volatile cultural and technology industry that includes multimedia, entertainment and e-commerce.  The unifying term ‘New Media’ refers to a wide range of changes in media production, distribution and use. These are changes that are technological, textual, conventional and cultural. Since mid 1980’s a number of concepts have come to the fore which offer to define the key characteristics of the field of new media as a whole. Here are some of the terms in discourses about new media. These are: digital, interactive, hypertextual, virtual, networked and stimulated.     The free internet based encyclopedia, Wikipedia, itself  a product of New Media, defines New Media as the product of mediated communication technologies coming together with digital computers.  Before the 1980s, the media relied mainly on print and analogue models like newspapers, television, cinema and radio. Now we have digital radio, television and cinema