Book Review: Little Bit Big Byte, Go Green

Little Bit Big Byte, Go Green by Craig Feigh

My rating: 5 of 5 stars

The new book by Craig T. Feigh is a fresh addition in the ‘Little Bit & Big Byte’ series and this time with a relevant and an important message which is imperative for children of today’s day and age to understand.

The book opens with an innocent pictorial riddle, asking the reader to find the recycle logo and then moves onto weave a story around the importance of environment and energy conservation by saving our natural resources.

The author takes examples from the real-life scenarios and immediately provides the ways by which one can contribute towards saving the environment while doing the daily chores. ‘Go Green’, very effectively captures the imagination of a child and help him/her connect the cause with the impact.

The language is conversational, and the characters are relatable. A short 33-page story is beautifully illustrated read with attractive colors and nice-looking characters. The illustrator, ‘Patrick Carlson’, has done a commendable job in creating eye-catching sketches and complementing them with his startling color palette. The illustrations are the backbone of the story and keep the reader hooked and looking out for more.

It’s an excellent read not only for the kids but also for the adults, which very effectively first instill the importance of saving the planet and then lists down the ways in which one can contribute.

The book ends with an uncolored sketch of the characters to kindle the creative side of the reader and gives them an opportunity to paint their world of imagination.

View all my reviews

Comments

Corporate Identity: Self potrayl of an organisation

An organisation carries out thousands of operations, it buys, it sells, it hires and fires employees and it promotes its products/services using promotional tools. All these operations of the organisation relate wholly or partially to various publics. No organisation can work in isolation. Companies are dependent on reactions and actions of its customers and consumers. People react and respond towards any organisation according to the way the company is perceived in the market. Image and identity of the company are related to each other. The sum total of the way an organisation represents itself is called identity. The way different publics perceives an organisation is often known as image. Marketing wars are not won and lost in shopping malls, but are won and lost in the minds and hearts of the people. Style of functioning of a company can be called as mark of identity of a company. Whereas, the kinds of actions and reactions in the minds of people is mark of image. Identity is r

Marketing Communications: five finger story

Marketing Communications is about establishing an image for company and products. It is to communicate benefits from products, create awareness about new products, keep existing products in focus and generate market excitement. The company's marketing communication tactics alerts customers to sale, justifies prices with benefits, answer consumer's questions, provide after sale reinforcement and keep organisation in focus. All marketing communication tools should work in unity. It should be a seamless communication process sans hitches. Advertising: It is a paid form of non-personal communication about an organisation, product, service or idea by an identified sponsor.

PR as communication tool

T o live is to communicate. Communication is very important for existence of any human being. Communication is a process of sharing and expressing views, opinions, experiences and information. Not only personally, professionally also, communication is very important. Business organisations, corporates inform customers about their products/services/goods through the process of communication. With the increased competition among businesses, it becomes vital for organisation to effectively communicate with target customers. In order to so, big corporates have dedicated marketing communication departments which uses communication tools like advertising, Public Relations, direct Marketing, Personal Selling, Events to communicate with people. Advertising creatively and effectively communicates, aware and persuades audience to buy a particular product. Public Relations, on the other hand, has emerged as an effective communication tool for the companies which not only inform, but also he

Knick n knack

Search This Blog